CONFIDENTIAL

HappyHour Co. Company Profile

Happy Hours and Co. is the #1 Producer and marketer of beer, spirits and non-alcoholic beverages.

Overview Key financials

 Owns and operates manufacturing facilities in Singapore its headquarter and • Key valuation metrics (for indicative valuation)
China, while manufacturing is outsourced in Malaysia to Brew Co. It was
founded in 1975 by majority owner and co-founder Ms. Happy who is now in EV/EBITDA range of 10.0x – 11.5x
search of a buyer. However, she would like to stay involved with the business, • Beer market in Asia is expected to continue growing at a
even after a sale. CAGR of 10%
 Growth strategy: recently expanded operations to China and has new facilities
planned for Cambodia
 #1 player in beer and spirits in Singapore & Malaysia and in non-alcoholic
beverages in Malaysia

Indicative valuation
Shareholders
• Global consolidation occurring with large global
• Ownership structure: o Family 1 owned (Happy Family): conglomerates buying up regional champions elsewhere in
60% o Family 2 owned (Hour Family): 20% o Family 3 the world o 2019 saw an increase in acquisitions for food and
owned (Co Family): 20% drink companies, including beer and spirit companies
• They are quoting a preliminary valuation of US$ 3,500
mm for the business.

Source:

1
 CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams

The Indicative Bid Documents have been prepared to enable Bidders to submit an indicative bid in respect of this Transaction (“Indicative Bid”)
and will be available via an online data room. The Indicative Bid Phase will include a question and answer process whereby Bidders will have the
opportunity to submit a limited number of questions via the form outlined in Appendix I to Financial Advisor (“Indicative Bid Q&A Process”).
Round 1: Participation in the Indicative Bid Q&A Process is subject to the following rules: • Bidders may submit no more than 20 questions via the form
Indicative Bid provided at Appendix I to Financial Advisor after 9am on Apr 9, 2020 and no later than Apr 13, 2020 at 5pm (Hong Kong Time) • Responses to the
Phase questions submitted by the Bidders will be provided to all Bidders via the online dataroom. The source of each question will remain confidential

Final Bid Phase 2 This phase will follow the Indicative Bid Phase and is anticipated to start in late
May 2020 with the release of Process Letter Two. A short list of Bidders will be chosen to progress
to the Final Bid Phase (“Shortlisted Bidders”). In this phase, Shortlisted Bidders will be required to
submit full and legally binding bids (“Final Bid”) in late July 2020. During this Final Bid Phase,
Round 2: Final Shortlisted Bidders will be provided with: • Further access to the electronic data room populated
Bid Phase
with due diligence materials; • Guided site visits; • Presentations from HappyHour’s management
team; • An additional question and answer process; and • Transaction implementation
documentation.