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CONFIDENTIAL

HappyHour Co. Company Profile


Leading producer of beer, spirits and non-alcoholic beverages company

Overview Key financials


 Asian based producer of beer, spirits and non-alcoholic beverages
 Operations includes manufacturing distribution and direct sales in Singapore
(HQ), Malaysia (manufacturing in Malaysia is outsoursed to brew co and china
 Recently expanded operations to china and has expansion plans for combodia
 Majority owner and co-founder Ms happy looking to exit with no close family to
inherit the business
 Key strength
 Largest bear and spirit company in Singapore and Malaysia
 Largest non-alcoholic beverages in Malaysia
 Developed a strong supply chain relationship with distributers

Shareholders

Family Ownership Structure

20%

20% 60%

Happy family Hour family Co family

Source: Notes by Happyhour&co. v3


CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams


Mars 9, 2020 Access to Indicative Bid Documents  Provide complete information that happy hour co
have demanded
 Conduct initial due diligence
 Maintain q&a log
9am Apr 9, 2020 to Indicative Bid Q&A Submission due  Conduct initial valuation analysis based on indicative
Round 1:
5pm Apr13, 2020 bid documents
Indicative Bid
Phase (HKT)  Confirm buyer entity (if any co-investor )
 Initiate financing decision
5pm May 13, 2020 Indic at iv e Bid due
 Confirm if any internal and regulatory approvals
(HKT)
needed

Late may 2020 Start of Final Bid Phase If selected to final bid phase, following workspace will
Release of Process Letter Two take place –

 Review of process letter 2 ;


 Review of data ;
 Presentation from happy hour management team
Round 2: Final  An additional question and answer process
Bid Phase Late July 2020 Final Bid  Transaction implementation documentation
 Submitting final bid involves all associated
paperwork and anything else required to accomplish
a successful attempt to final bidding

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