CONFIDENTIAL

HappyHour Co. Company Profile

Leading producer of beer, spirits and non-alcoholic beverages in Singapore and Malaysia growing current operations.

Overview Key financials


Asia based producer of beer, Spirits and non-alcoholic beverages.

Operations include manufacturing, distribution, and direct sales in

Singapore (HQ), Malaysia ( manufacturing in Malaysia is outsourced

to Brew Co. ), and China

Recently expanded operations to China and has expansion plans for

Majority Owner and co-founder Ms. Happy looking to exit with no
close family to inherit the business.

Key Strengths:

1. Largest Beer and Spints company in Singapore & Malaysia

supply chain.

2. Largest non-alcoholic beverages chain in Malaysia.

3. Developed a strong supply chain with strong relationship with
distributers.
Shareholders

Indicative valuation

Source: Notes on HappyHour Co. v3

1
 CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams

Round 1: March 9, 2020 Access to indicative bid Documents. Valuation
Indicative Bid  Initial valuation analysis based on Indicative bid documents.
Phase

April 9, 2020, 9 a.m. - 5 p.m. Indicative Bid Q&A Submission due.  Structure and Financing
(HKT)  Begin Financing Discussion

May 13, 2020, 5pm (HTK) Indicative Bid due.  Approvals

 Collect and confirm required Approvals.

Round 2: Final Late May 2020 Start of Final Bid Phase.  Site visit & management presentation
Bid Phase Release of Process Letter Two.  Organize site visit and presentatio
 Due dilligence
 Conduct due diligence based on new information collected
 Organize Q&A submissions
 Valuation
 Finalize valuation based on financial forecasts.
Late July 2020 Final Bid.  Financing
 Confirm sources for financing.
 Approvals
 Commence preparing application for internal regulatory
approvals.