BI for AI: Brand Innovation in the age of

Artificial Intelligence

HUL LIME
2023
 List top 5 consumer pain points

Category Name: Beauty & Wellbeing

Summary of Consumer immersions (30 words) How many people did you speak with
and what was their demographic split.

Product Ideas
More Personalized Products or Product Idea 1:AR-based integration for cosmetic products, cost saving through testing
recommendation Product Idea 2:

Authentication Product Idea 3:QR code

Split branding and inclusivity Product Idea 4:For women , for men, featuring people from all stratas of society and subjective beauty
standards

Harmful Ingredient Product Idea 5:Natural ingredients

Product Idea 6:real life results and testimonies

False promises Product Idea 7:
 Shortlist product ideas on this chart. be
Tell us why you two product ideas are you
choosing with clear reasoning.

Reasoning For Product Idea 1 (30 words) Use data and insights here to reason
well.
Size of Prize

Reasoning For Product Idea(30 words)

Use data and insights here to reason well.
Brand right to win

Detailing Product Ideas

Attributes Product Description

Product Idea 1
Benefits

Attributes Product Description

Product Idea 1
Benefits
Create Visualisations For Your Top Product Idea

Give product title - upto 20 words

Summarise your product idea in a consumer friendly manner.

Product Price:

Insert Product Image

State 3 Product Attributes / Benefits (20 words each)

Do make sure to highlight consumer pain points, state what the product solves aka the promise
and why consumers should believe the brand will fulfill the promise.