BI for AI: Brand Innovation in the age of

Artificial Intelligence

HUL LIME 2023

 List top 5 consumer pain points

Category Name: State the Category Selected

Summary of Consumer immersions (30 words)

How many people did you speak with and what was their
demographic split.

Product Ideas
Product Idea 1:
Consumer Pain Point 1 Product Idea 2:

Consumer Pain Point 2 Product Idea 3:

Consumer Pain Point 3 Product Idea 4:

Consumer Pain Point 4 Product Idea 5:

Product Idea 6:
Consumer Pain Point 5 Product Idea 7:
 Shortlist product ideas on this chart. be
Tell us why you two product ideas are you
choosing with clear reasoning.

Reasoning For Product Idea 1 (30 words)

Use data and insights here to reason well.
Size of Prize

Reasoning For Product Idea(30 words)

Use data and insights here to reason well.
Brand right to win

Detailing Product Ideas

Attributes Product Description

Product Idea 1
Benefits

Attributes Product Description

Product Idea 1
Benefits
Create Visualisations For Your Top Product Idea

Give product title - upto 20 words

Summarise your product idea in a consumer friendly manner.

Product Price:
Insert Product Image
State 3 Product Attributes / Benefits (20 words each)

Do make sure to highlight consumer pain points, state what the product solves aka the promise
and why consumers should believe the brand will fulfill the promise.