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  • Presentatie D - Danone X Team Leiden

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    Stela Stoycheva
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    Danone has a progressive parental leave policy but partners are not taking full advantage of the benefits. To address this, Danone aims to promote equal parental involvement during a child's first 1000 days. The challenge is social stigma from managers, colleagues and partners. Danone's solution is an E-quality App to inform, encourage and connect parents. It has the potential to pioneer the parental equality movement and change societal attitudes while improving company culture, recruitment, retention and child and parent health.

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    Presentatie D - Danone x Team Leiden

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    Danone has a progressive parental leave policy but partners are not taking full advantage of the benefits. To address this, Danone aims to promote equal parental involvement during a child's first 1000 days. The challenge is social stigma from managers, colleagues and partners. Danone's solution is an E-quality App to inform, encourage and connect parents. It has the potential to pioneer the parental equality movement and change societal attitudes while improving company culture, recruitment, retention and child and parent health.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views20 pages

    Presentatie D - Danone X Team Leiden

    Uploaded by

    Stela Stoycheva
    Danone has a progressive parental leave policy but partners are not taking full advantage of the benefits. To address this, Danone aims to promote equal parental involvement during a child's first 1000 days. The challenge is social stigma from managers, colleagues and partners. Danone's solution is an E-quality App to inform, encourage and connect parents. It has the potential to pioneer the parental equality movement and change societal attitudes while improving company culture, recruitment, retention and child and parent health.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 20

    Pioneering the

    parental equality movement


    Michelle, Ario, Juliette, Emma, Chris, Ottoline
    WE GOT A BABY!
    BACK TO WORK..!
    → Danone Nutritious Products

    → Danone Global Parental Policy


    Problem definition :

    ✔ Danone has a progressive parental leave


    policy

    ✖ Partners are not making use of all benefits


    from the policy
    CHALLENGE

    How can Danone promote the role of both


    partners during the first 1000 days of a child’s
    life?
    IDENTIFIED ISSUE

    SOCIAL STIGMA

    - Managers
    - Colleagues
    - Partner
    SOLUTION

    - Inform

    - Encourage

    - Connect
    INFORMATION 1000 DAYS
    BABY-BOSS MEETING
    BUDDY SYSTEM
    FUN PART OF THE APP
    POTENTIAL IMPACT

    Company
    Sector SDGs
    Improved: Pioneering the parental equality
    Changing societal attitudes towards
    - Company culture regarding movement.
    parental involvement during the first
    parental equality
    1000 days.
    - Recruitment retention
    - Health of child and parents.
    HOW TO MEASURE EFFECT?

    Most important KPI’s


    ● Number of days partner leave taken
    ● Pioneer of parental equality movement
    TIMELINE

    Internal Launch External


    PILOT BU 1 Evaluation Evaluation
    BENELUX Launch

    36 months
    WHAT? Social stigma discourages equal
    parental involvement

    WHY? Gender equality + improved health

    WHO? Managers, colleagues and partners of


    Danone

    HOW? The E-quality App


    Jury question

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