Okhtein Assignment

10th Semester Theory Group 1

Customer Segments
• The company targets consumers that value distinctive, premium goods with artisanal
and cultural undertones. Okhtein may choose to target the following clientele groups:
• Luxury Fashion Customers high-end, fashion bags made with exceptional design and
authenticity (100 percent leather and brass). seeking
• Culture Lover, Artisanal and Handmade Goods Enthusiasts, Sustainable Fashion
Advocates
• (Niche market) Celebrities carrying brassy Okhtein bags, like Gigi Hadid and Kylie
Jenner, can affect consumers' perceptions of the brand.

• Who are our most Important customers?

• Answer: A class clients as they are a high end brand
 Customer Segments

Okhtein Bag worn by Beyonce (n.d.).

Okhtein. https://encrypted-tbn0.gstatic.com/images?
q=tbn:ANd9GcT4ZDxH6IgDt19wA0wz7Eu2l1ScA5PXOTq8bQ&usqp=CAU

Okhtein Bag worn by Gigi Hadid. (n.d.). Okhtein. https://encrypted- Okhtein Bag worn by Kris Jenner. (n.d.). Okhtein. https://encrypted-
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Customer Relationships
• For Okhtein to thrive as a luxury fashion business, developing solid
ties with our clients is crucial. They emphasize offering exceptional
customer service, interacting with clients on social media, and
presenting their goods in a way that emphasizes the rich cultural
history of Egyptian workmanship and beauty. Their handcrafted bags
and accessories have distinctive patterns and engravings that
showcase their dedication to feminine and elegant design. Through
their Family Programme, Okhtein additionally offers customised
services like bag customization and free shipping for orders worth a
certain amount. They also have a dedication to quality and
authenticity.
Customer Relationships

https://www.byhanddelivery.com/kgcc.aspx?cname=okhtein+bags&cid=135
Channels
• Through which channels do Okhtein Customer Segments need to be
reached?
• How are they reaching them now?
• Answer: Through social media (Instagram, Facebook, Snapchat,
Tiktok, and the like, in order to extend their reach). Okhtein ships to
Egypt, the Middle East, and overseas. Customers can order online,
from retail stores, and Dm from Instagram, to ensure the best user
experience.
Key Resources
• What Key Resources does the Value Propositions require?
• Answer: To ensure the best quality offered, Okhtein uses 100%
leather and brass, and the patterns and engravings made are unique
to their artistic design (when you look at a bag, you can tell if it’s
okhtein or not). The bag design shows the sister’s deep fascination for
fashion through extensive research about Egyptian culture and aub-
cultures, from start to finish.
References
• https://eg.okhtein.com/pages/faq
• https://youtu.be/1vj32F4HG-s