TOPIC: MANAGING STRATEGIES AND STRATEGIC PLANNING ANALYSIS

PRESENTED BY,
ASHIQUR RAHMAN RAFI
ID:12007055
 INDEX

1. Introduction 2.Analysis
1.1 Company Overview 2.1 BCG Matrix
1.2 History of Singer Bangladesh 2.2 Porter's Generic Strategy
1.3 Vision and Mission 2.3. Miles Snow Typology
2.4 Diversification Strategies
2.5 Swot Analysis
2.6 GE Matrix
 1.1COMPANY OVERVIEW

Isaac Merritt SINGER set up a company in 1851

manufacturing and selling a revolutionary product – a machine to automate and assist in the making of
clothing.

The Red “S” Girl trademark – became familiar worldwide.

By 1961,SINGER Manufacturing Company held 22 patents.

In 1963, the SINGER Manufacturing Company changed its name to “The SINGER Company.”

Celebrated its 150th anniversary in 2001.

 1.2 HISTORY OF SINGER BANGLADESH

Began its operation in Bangladesh in 1905

In 1983 listed itself with Dhaka Stock Exchange (DSE)

Engages in the manufacture and marketing of televisions, air conditioners, furniture, and sewing machines.

Has earned the trust and confidence of consumers and is one of the leading manufacturing and marketing
companies of consumer durables in the electronics and home appliance sector of the country.
 1.3 VISION AND MISSION
• Vison
•To work for the betterment
of the society.
•To be the most admired and
respected family company in
the country.
• Mission
•Addressing the unique needs, we endeavor for
top quality products at the least cost reaching
homes of all people in the country.
•With continuous R&D and innovation we strive
to make our products offer with international
standards in order to provide top-notch brands to
our consumers both domestic and international.
 BCG MATRIX
A BCG matrix helps businesses analyze both the current and future competitive landscape of their industry, and then plan accordingly..

High Low

Market Growth Rate

STARS QUESTION MARKS

High
Firms that are fast growing and have Companies that have high growth
high market share are in the category prospects but a low market share are
of stars. question marks.
.
Relative Market Share

CASH COWS DOGS

Low

Companies that have a high market Companies that have low market share
share but low growth prospects are in a mature and slow-growing industry
cash cows. are dogs.
.
 2.2 PORTER'S
GENERIC STRATEGY

A business level strategy definition can be summarized

as a detailed outline which incorporates a company’s
policies, goals, and actions with the focus on being
how to deliver value to customers while maintaining a
competitive advantage.

There are three types of business level strategy:

 Differentiation Strategy

 Overall Cost Leadership

 Focus
MILES AND SNOW TYPOLOGY

Prospector Defender

Miles and Snow

Typology

Analyzer Reactor
DIVERSIFICATION STRATEGY
 STRENGTH
SINGER Bangladesh Limited follows a
strict selection procedure through which
only the best and deserving candidate gets
the opportunity of being a part of the
company.
.Lack of job security
.Too much relying on agencies.
. why; this is an opportunity for SINGER. By this, they can ensure a
OPPORTUNITY
WEAKNESS
For upper level recruitment, the company basically uses
Headhunters such as: Monwara Ltd, Rapport Bangladesh
etc. So, in comparison to other companies like: Beximco,
Lever Brothers and Concord, they are far behind in this
recruiting stage.
.
On October 7 – October 10, 2009, SINGER Bangladesh participated in
the training workshop organized by Rapport Bangladesh Limited. The
workshop took place at Dhaka Sheraton Hotel, Dhaka Club
and BRAC Center. By this, establishing medium and long term
relationships with highly skilled potential managers, it ensures itself
qualified management trainees. Many rising companies of Bangladesh
still are not willing to take part in this kind of training workshop. That’s
quality and developed management easily. HR department can easily
design the training program to catch the opportunity.
THREADS
THANK YOU