Products explained & the relationship with market segments

Types of product Example of relationship with different market segments

Package holidays
Families; Club 18-30;
Group-education; Special
interest; luxury/ Budget
etc.

Transport
Age, Specific
needs-Mobility
Families; Types of
Customer –
Business or
Leisure;
Luxury/Budget;
 Families; Singles; Groups; Types of
Customer – Business of Leisure;
Accommodation & catering Different Ages/ Gender ; Specific
Needs; Luxury/Budget;

Tourist attractions
Families; Groups; Ages/ Genders;
Specific Needs; Special Interest;

Tourist information services

Families; Singles; Groups;
types of Customer –
Business or Leisure;
Specific Needs; Special
Interest;
 Different market segments
Visitors type

Family • Important market segment, The ‘sun, sea & sand’ family-based .
• Special offers centre around free places for children;
• Family-room accommodation ;
• Children’s menus to cater for the needs of this market segment.
• Many ‘newer’ destination have also recognised the importance of this market segment & tailor their
provisions accordingly.

Singles • Less publicized within the T & T industry;

• Single rooms –supplemented price.
• Additional security measures for lone female travelers.
• Keeping next to elevator,etc
Group • This market segment plays an important part for transport providers & for tourist attractions, both of
which commonly offer discounted prices for groups of tourists.
• Educational groups such as school trips etc., form for significant majority of this segment.
Types of customer
Different ages/ genders
Special needs
Special interests
Quality /economy/ value/for
money
This segment refers to the purpose of the visit which determines the type of customer
Business tourists, honeymooners, Leisure tourist, MICE , VFR
Student market - youthfull
The 18-30 market- tends to choose destinations with a more lively & vibrant nightlife.
Grey market- tend to select destinations in quieter locations , away from the hustle & bustle
found in larger resorts.
Seek to cater for the specific needs of any customers with a disability ,
a religious/ spiritual needs or
Dietary need – vegetarianism.
It can include: Eco-tourists/responsible travellers
Medical tourists
Sport tourist
Cultural tourists
Tour operators
try to cater for
the very diverse
range of needs.
Customers – price sensitive.
Budget their plans carefully – young children, the student/backpacker market , the grey market.
 Identify the different market segments targeted by travel and tourism
providers?
 Explain how specific travel and tourism products are developed to
cater for the needs and expectations of different market segments?