Save the

Bees!
Kelly Andre (0340157) Corin Ramadhani (0335163)
SLIDESMANIA.

Andrey Setyadi (0340260) Sonny Roy (0340859)

 Save the Bees
A campaign to educate people about the bees
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population and habitat that are starting to

decrease
 INTRODUCTIONS
The Importance of Bees in Nature

● As part of ecosystems

The production of seeds, nuts, berries, and fruits are

highly dependent on bees as the major pollinators.

In farmed areas, bees are needed for cultivated crops

and maintaining biodiversity of non-cultivated
areas.
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 Bees are Good for Trees and Trees are Good for Bees

Wild honeybees chose nesting places in trees rather than in an open

landscape. Most often the honeybees prefer to build their combs or nests
high in trees instead of close to the ground, but bees nests can be found
everywhere in a tree. In savannah areas with bushfires in the dry season, a
high nesting place is an advantage. When enough bees are present in a
forest, they provide a better pollination that leads to improved regeneration
of trees and conservation of the forest’s biodiversity.
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 Threat to Bees
Habitat loss
Global warming disturbs Pesticide
the wild bees habitat,
reducing bees biodiversity. Pesticides such as
Neonicotinoids are
dangerous for bees.

Urbanization
Declining flowers due
to land exploitation Bees
reduce the bees foods.
parasites
Varroa mite which is a
parasite also contribute to
bees declining population.
 PROPOSED
Motto: “A ACTIVITY
future without bees would really sting!
Help save the bees!”
Focus:
“Say No Pesticide” Forum
Session & “Beefriend” Seminar
“Plant a flower, Bee pollinator” Challenge

“Beelicious” Bazaar
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 PROPOSED
“Say No Pesticide” ForumACTIVITY
“Beefriend” Seminar Bazaar
Session
- Have guest speakers from - Have bazaar before &
- Have panel speakers NGOs after the event
(professionals & - To educate and share - Vendors set their own
supporters). more awareness about the stalls to sell local bee
- As a platform to involve importance of bees and products (e.g. honey)
the audience to discuss how to preserve its - Remind audience how
about the topic. existence.
Remarks beneficial bees are to the
- Tickets for the event will be
community
charged for RM 10 per
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person.
- All revenues gained from the
event will be donated back to
the local beekeeper
 PROPOSED ACTIVITY
“Plant a Flower, Bee Pollinator” Challenge

- Encourage audience to participate and be involved in the

campaign to share awareness and make a change.
- The challenge involves participants to post a picture or
video of them planting a flower on social media as an aim
to recover food for bees as well as to create online ‘hype’.
- What they plant must be ‘pollinator friendly plants’ that
could
attract bees (e.g. sunflower, daisy, dandelion, etc.)
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 OBJECTI
VES
Preserve the bees biodiversity Creating awareness towards the
danger of bees
Long term goal of maintaining the Sharing the concern of longevity of bees in
existence of bees. the future.

Restrict the usage of Creating a campaign to

pesticide support bees
Calling the people to save the bees trough
Reduce the usage of harmful pesticide that campaign and social activity.
responsible for bees declining population.
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 JUSTIFICATION
Why we need to set this up:

‘Save the Bees’ campaign main purpose is to protect the endangered

pollinators (bees). Scientists said that bees are dying from a variety of
factors such as pesticides, drought, habitat destruction, nutrition
deficit, air pollution, global warming and many more. To be more
exact, the number of bee colonies per hectare has declined by 90%
since 1962.

Moreover, biologists have found more than 150 different chemical

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residues in bee pollen. Furthermore, industrial agribusiness activities

make wild bee habitat shrinks every year.
 TARGET
AUDIENCES
Main Target: All Malaysian could join regardless of
their age, gender and race
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 STRATEGIES
Advertising and Promoting

● Organizing a seminar with reliable speaker from the

NGOs
● Promote the campaign posters all over the website and
social media.
● Consistent social media posts that encourage tons of
shares.
● Partner with local beekeeper community & NGOs to
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reach out to more and larger communities.

 COSTING
TALK ADVERTISING

- Professional speakers (RM 500)- Printing for flyers (RM

- Venue (RM 3400) 50)

Total Cost = RM 3950

Remarks
- No cost needed on “Plant a flower, Bee
pollinator” Challenge and “Beelicious
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Bazaar” since the challenge only

require social media & collateral
materials (e.g posters) that can be
made using free application (e.g.
 TIMELINE
Planning

- 2 months for finding sponsor, NGOs, and vendors

- 1 month for finding the venue

Promotion

- The promotion will be done continuously before the

seminar and forum session are held

Execution
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- 1 to 2 months for execute the seminar and forum

session as well as bazaar
 EXPECTED OUTCOME

1. People are more aware of the danger that bees are

encountering every day.
2. Education on not to use pesticides that could harm bees
through the seminar could be delivered successfully.
3. NGOs involvement in the campaign and seminar.
4. People started to plant a pollinator friendly plant in their
own houses and share it to social media to spread the
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‘trend’.
Thank
you!
SLIDESMANIA.