U18CST5003-Social Media

Marketing
WEEK 2

TWITTER FOR
BUSINESS
 Twitter Strategies
• https://business.twitter.com/en/basics/what-to-tweet.html
 Tweet Management
Keep it short-Tweets can contain up to 280 characters, but being concise is in
Twitter’s DNA and it’s good for marketing

Add visuals, especially video-Bold images, GIFs, and videos add a touch of

personality and increase results

Ask questions and run polls -Twitter is all about conversation. Asking questions
is an effective way to interact with your audience

Tweet your launches-Twitter is the best platform for brands to launch something
new.- Need not to be BIG.. Even a Seasonal sale promotion can work

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 Tweet Management
Make clear calls-to-action-Every time you Tweet, ask yourself “what do I want
people to do when they see this?” and then write it out

Curate and connect with Retweets and replies -Retweeting relevant content and
replying to Tweets are great ways to maintain a robust Twitter presence

Incorporate timely and relevant hashtags-Focus on keywords that are relevant

to your business and stick to one or two hashtags per Tweet.

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 Quick tips
• Limit to 1-2 hashtags per Tweet

• Be conversational

• Keep your copy short and sweet

• Use images, GIFs, and/or videos whenever possible

• Test, test, test (and use analytics to see what works)

• Monitor events and trending conversations

GOOD COPY BAD COPY https://www.youtube.com/watch?v=yevzMuqBTI4
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 Twitter Analytics
https://business.twitter.com/en/advertising/analytics.html
 Account home-Your monthly Twitter report card

 This dashboard features high-level statistics and is a gallery of your greatest hits.

 Tweet Activity Dashboard (TAD)-Metrics for every single Tweet

  know exactly how many times people have seen, Retweeted, liked, and replied to each
Tweet. 

 Video Activity Dashboard (VAD)-A deep dive into your videos

 This dashboard displays retention, view rate, and completion rate for all of your videos
on Twitter. 

 Campaign dashboard-

Get data-driven insights on your paid ads performance

• https://business.twitter.com/en/basics/organic-best-practices.html