Social Media Strategy

Instagram Goals
 Ethical Instagram growth
 Generate Traffic
 Helping us find a more in-depth target audience
 To find a posting schedule that boost growth

Metrics
 1,700 by the 7th of March
 25% on our website should be from social
 Around 25 unfollows only

Tips/Hacks on growth
 Cross-Promoting- easier to go viral on Pinterest or TikTok and
then direct back to Instagram
 Hashtags and Keywords- these help you get a spot on the explore
page
 Adding ALT test to Instagram posts to help get on explore page
 Adding post to stories with hashtags hidden behind it after
 Engage on the post of your hashtags (helps with inspo) should do
around an hour of this each day
 Focus more on Reels- 5 per week
 Photo Collages
 Mini vlog- day in the life, morning routine, office routine.

Schedule
 3-5 Reels per week

👉🏻3 tips to [result]

Example: 3 tips to help your anxiety
 👉🏻 Day in the life of [your niche]
Example: Day in the life of a content creator

👉🏻Behind the scenes

Example: show your audience the behind the scenes of your day,
your business, or a particular topic

👉🏻[your niche ] Do’s and don’ts

Example: Fitness do’s and don’ts

👉🏻The mistake [target audience] makes

Example: The 1 mistake hairstylists make when cutting hair

👉🏻 Share you story and struggles

Example: using photos/ videos and text overlay, explain a time
when you were struggling and how you overcame the obstacles

👉🏻What I wish I knew before _________

Example: What I wish I knew before starting my own business

👉🏻3 myths of [result]

Example: 3 myths of manifesting your dream job

SOCIAL MEDIA MARKETING STRATEGY: TikTok

Establish goals for social:

- Boost brand engagement
- Generate Sales (TikTok Shop)
- Raise brand awareness
Define your success metrics:
- Conversion Rate: 5% (weekly)
- Product Reach: 300 (weekly)
- Average engagement rate per post
- Total follower evolution, follower evolution percentage 20%
- Follower growth 30% month
Best TikTok Growth:

- Be Hyperactive on the Platform (5 times per week)

- Hashtags
- Optimizing our BIO
- Use Trending Sounds and Effects
- Engage With Users in Your Niche
- Work with influencers/content creators
Content ideas:
- Educate our audience: share valuable information applied to our
industry
- Use the Q&A Feature to engage with our audience
- Share Tips, Tricks, Hacks
- Livestreams
- Create a Duet/Stitch.

Hello, we were thinking as we have had a long break from

boosting posts that we should do a trial test of boosting again
as we s, to see how our website performs with the new hero
section and the sale section