How To Grow Audience on TikTok

TikTok has made its way to become one of the stars of applications. With its millions of
users around the world, TikTok piqued the interest of people from different ages. Some
even use it as a platform to promote their business and create new opportunities. Here
are some points to consider in growing your audience on TikTok:
Analyze goals - Identify your desired number of followers, the target views per video,
and most especially the conversion rate.
Consider your buyer persona – Consider their goals and where your brand fits in.
Establishing a buyer persona allows you to better understand and relate to a specific
audience that is being targeted for your products and services.
Post valuable content – Just as any marketing strategy, your content is king. One type
of content that’s been increasing in value has been live video. Also consider that most
of the audience are into funny and interesting content so post a few crazy ones too.
Use the right hashtag – Choose relevant hashtags that are specific for your business,
and create unique branded hashtags that can encourage the audience to use when
posting content about your brand.
Participate in challenges - Different types of challenges have started to go viral in the
platform, from dance challenges to meme challenges. Keep your ear to the ground to
see new challenges. It would be better to use trending sounds for a higher engagement
rate.
Collaborate with influencers – Collaborate with thought leaders and influencers on the
app who might be a good fit for your brand.
Invest in TikTok ads – TikTok constantly introduces new features businesses can use
to increase their leads and sales. It is one way for getting the attention of your target
audience.
Match your content offer with the audience – Create different offers that match the
needs of different segments in your audience. Determine and keep up with their likes
and interest.
Track and evaluate the results – Keep a close eye on your campaign’s performance
to see your best performing content. Use this to glean important insights for your next
campaigns and content pieces.
Consider your posting time – It may be insignificant as it seems but it is important to
notice that there are best times to post your content on TikTok.
 How To Grow Audience on Instagram

In the digital world, it is already necessary to use social media as a platform to promote
your business. Instagram is a great place to give your audience a look “behind the
scenes” & gain customer loyalty. Here are the things to keep in mind in using Instagram
as one of your digital marketing strategy:
Start a new account – Make sure that your username is easy to read and spell along
with a remarkable logo. Fill in a thoughtful bio that includes your hashtags and link to
your site.
Curate content – Curate posts using quality content and be responsible in seeking
relevant information that fits for your category and target audience. This will allow you to
become a valuable resource for your followers online. Maintain brand colors & overall
look.
Write captions – Create thoughtful yet concise captions in your posts that can draw
attention from the audience. It must entice them to know more about the content of the
post and relate to it on a personal level.
Use hashtags – Limit usage of hashtags to3-5 only. As much as possible, try using
hashtags that are trending in your industry.
Engage with users – Reply to all comments & tag users and return likes. The more
engagement you create, the higher the chance of your posts to be seen by others. On
top of that, responding also shows that you value your audience.
Request engagement - Request specific actions such as comments, likes, follows,
shares & website clicks. This will make the audience engage more with your posts.
Give an inside look – Users want to see past marketing. Post content that gives an
inside look.
Promote yourself – Promote your products or services by making promos, contests &
updates. Promotion is a great chance to offer prizes and contests that include samples
of products or free trials of services, encouraging your audience to make purchases.
Post daily – Be regular in posting even at least once a day. If you can’t post daily, aim
for Monday to Friday. Regular posting is essential in making your business stay top-of-
mind to the audience.