CLIENT PROJECT

CLOSURE &REFLECTION
 TABLE OF CONTENTS
 Executive summary
 Client introduction
 Current challenges
 Project objectives
 Methodology
 Data visualization and communicating insight
 Solution/testing plan, criteria ,evaluation and outputs
 Solution /model adjustments and amendments
 Client feedback
 Insights
 Recommendations
 Reflection
 Thank you
 EXECUTIVE SUMMARY
Geofit Fitness Equipment Shark Fitness Studio is a fitness studio in India which was
established in the year 2012.
The scope of the project includes
 To create a suitable business plan and communication
 Developing the employees skills to improve selling of equipment
 Providing assistance for budget management
To find the solutions for the problems primary data is used. Shark exercise Studio
may gain greatly from implementing strategies like selling exercise equipment for
home use and offering online personal training.
 CLIENT INTRODUTION
 Geofit Fitness Equipments Shark Fitness Studio is a fitness studio in India which
was established in the year 2012
 The ultimate goal of the firm is to help make its members healthier, provide
personal training, irrespective of the gender.
 This firm help their customers to learn new exercises ,body building diet charts ,
techniques and methods to meet their needs and wants.
 The major aim of the client is to increase the no of customers and keeping the
existing customers.
 The client try to keep the existing customers.
 The effects of covid-19 pandemic is adversely affects the number of customers ,so
the ultimate goal is to attract the customers by implanting new strategies.
 CURRENT CHALLENGES
 COVID-19 Impact

 Customer Retention

 Attracting New Clients

 Online Competition

 Equipment Maintenance

 Technology Adoption
 PROJECT OBJECTIVES

To create a suitable business plan and communication

Improve personal training techniques

Providing assistance for the budget management

Helping the client to market supplimentory food and selling of the

equipments for the body builders

To improve the online training techniques

 METHODOLOGY
 Mixed- Methods Research Approach : This strategy combines quantitative
and qualitative research techniques to glean full market and consumer
preference insights. It enables a more thorough analysis and triangulation of
data from many sources.
 Conduct surveys or questionnaires to collect quantitative information on
market size, trends, and key player analyses.
 Qualitative Research : Hold focus groups or interviews with fitness
instructors, bodybuilders, and industry professionals to get qualitative insights
into their preferences , needs and behaviors
 Competitor analysis : Examine current online fitness equipment and personal
training platforms , pricing strategies , client feedback and market
positioning.
DATA VISUALISATION , COMMUNICATING INSIGHT

CUSTOMER GROWTH

30%
25%

16%

10%

MAY JUNE JULY AUGEST

SOLUTION/MODEL TESTING PLAN, CRITERIA, EVALUATION &
OUTPUTS

TEST PLAN
 Strategy implantation plan : Source and select a range of exercise equipment suitable for home use,
Set up an online store or platform for selling the equipment and develop marketing campaigns to promote
the sale of equipment. Identify trainers or instructors capable of providing online personal training. Set up
a virtual training platform and schedule.
 Criteria for evaluation :
 Sales revenue generated from equipment sales.
 Customer satisfaction with the quality of equipment.
 Number of online training sessions booked.
 Customer satisfaction with the online training experience.
 Retention rate of online training clients.
 Evaluation Methods:
 Track sales revenue from equipment sales on a monthly basis.
 Survey customers to measure their satisfaction with purchased equipment.
 Conduct interviews or surveys to gather feedback on equipment quality and suitability.
 Collect feedback through surveys or interviews to understand client perceptions and
suggestions for improvement.
 MONITORING TEST OUTPUT

 Increased sales revenue from equipment sales.

 Positive feedback from customers regarding equipment quality and
usefulness.
 High client satisfaction ratings for the online training experience.
 Insights into areas for improvement in the online training program.
 Regularly review the testing plan and criteria to ensure ongoing
effectiveness.
 SOLUTION/MODEL ADJUSTMENTS, AMENDMENTS AND RECOMMENDATIONS

MODEL ADJUSTMENTS
 If equipment sales are successful but customer feedback indicates specific
preferences or needs, the studio can expand or refine its equipment inventory
accordingly.
 If online personal training is well-received but retention rates are low, the
studio can assess the quality of training and consider improvements.
 Regularly review the testing plan and criteria to ensure ongoing effectiveness.
 AMENDMENTS

 Make sure to have a wide variety of exercise equipment that can

accommodate various budgets and levels of fitness.
 To address potential client worries regarding compatibility or discontent,
implement a hassle-free return policy for equipment.
 Provide free trial sessions or introductory offers to attract new clients and
alleviate concerns about online training.
 Invest in high-quality video and audio equipment to enhance the online
training experience.
 RECOMMENDATIONS

 Update the collection frequently to reflect client preferences and fitness trends.
 To encourage greater purchases, provide equipment packages or bundles.
 To offer effective and affordable delivery choices, think about collaborating with
neighbourhood delivery services.
 Utilise email marketing efforts and social media platforms to reach and interact
with a larger audience.
 Emphasise client success tales and recommendations who have profited from
these fresh services.
 Foster a sense of community among online training clients through virtual group
events or forums.
 Establish a feedback loop with clients to ensure their needs and preferences are
heard and acted upon.
 CLIENT FEEDBACK

 Q: How satisfied are you with your overall experience at Shark Fitness Studio?
A: I'm extremely satisfied with my experience here. The trainers are top-notch,
and the variety of classes keeps me engaged and motivated.
 Q: What motivated you to join Shark Fitness Studio, and have your
expectations been met?
A: I joined because I heard about the personalized training programs, and my
expectations have definitely been met. The trainers have tailored my workouts to my
goals, which has been fantastic.
 Q: How would you rate the studio's website and online booking system for
classes? Any suggestions for improvements?
A: The website is decent, but I think it could be more user-friendly. It would be helpful
if the class scheduling process were smoother and more intuitive.
 Q: How do you find the online training sessions? Do you have any
suggestions for improvement?
A: The online training has been a game-changer for me, especially during the
pandemic. However, there have been a few technical hiccups. It would be great
if those could be minimized.
 INSIGHTS
Based on the sample client feedback questions and answers provided, here are some
key findings and insights that Shark Fitness Studio may gather
 High Overall Satisfaction
 Effective Personalization
 Safety Measures
 Online Training Success
 PERSONAL REFLECTION

 Effective and transparent communication with clients about safety

measures, new services, and future plans is central to maintaining trust and
confidence.
 Recognizing that not all clients have equal access to technology or the
same level of digital literacy is important.
 carefully evaluate the pros and cons of the proposed strategies.
 A client centric approach is essential for a long term success.
THANK YOU