MULTIMEDIA IN ICT

Multimedia is defined as the computer-controlled integration of

multiple forms of media that include text, graphics, audio,
video etc.
The primary characteristic of a multimedia is the use of more
than one kind of medium to deliver content and functionality.
Online Environment
Being online means being virtually connected to
the World Wide Web that offers a vast environment
of information at your fingertips.
This will then focus on the characteristics of the
environment wherein you are connected – the
INTERNET.
According to Living Internet, a key attribute of the internet is
being connected; it means that you can communicate with all
that it offers.
All of the internet’s technologies – web, newsgroups, e-mail,
mailing lists, Internet Relay Chat (IRC), Multi-User Dungeon
(MUD’s) – enable geographically distributed groups of people to
communicate around the world.
The Internet is the latest and most powerful such invention, with
a current distribution to every corner of this planet, and already
inevitably moving into space.
 Online: Immersing on the Internet
The internet is…
A worldwide network of computers
An interconnection of large and small networks around
the globe
One of the most powerful communication tool
Used for business, education, entertainment, government
services and military
Online tools that give the user multi tasking
opportunities and sources of information

Blogs or microblogs
Collaborative tools
Discussion forums
Social networking sites
Virtual worlds
Online databases
Another remarkable feature of the internet is
flexibility on the transfer of data.
The internet follows a client-server architecture. It is
a producer-consumer computing architecture.
A server is a computer loaded with a software
package that provides requested information to
clients.
A client is a software program that contacts to a
server and requests information.
Client-Server Architecture
Web 1.0
It is the “readable” phase of the World Wide Web
with flat data. 
Web 1.0 is simply an information portal where
users passively receive information without being
given the opportunity to post reviews, comments,
and feedback.
Web 2.0
It is the “writable” phase of the World Wide Web
with interactive data. 
Web 2.0 encourages participation, collaboration,
and information sharing. Examples of Web 2.0
applications are Youtube, Wiki, Flickr, Facebook,
and so on.
Web 3.0
It is the “executable” phase of Word Wide Web with
dynamic applications, interactive services, and
“machine-to-machine” interaction. 
Web 3.0 is a semantic web which refers to the
future.
 In Web 3.0, computers can interpret information
like humans and intelligently generate and distribute
useful content tailored to the needs of users.
Example of Web 3.0
Wolfram Alpha
Key Features of the Web
Ease of Use
Universal Access
Search Capabilities
ANALOG AND DIGITAL
NON-ELECTRONIC
SPECIALIZED
USE WAVES TO TRANSMIT INFORMATION
TRADITIONAL
CONTROLLED BY PHYSICAL MECHANISMS

INFORMATION RECORDED IN THE WAVES

MORE FLEXIBLE FORMAT
DIGITIZE CODE
BINARY CODE AND BOOLEAN LOGIC
ONE MACHINE X ONE CONFIGURATION = MANY DIFFERENT TASK
THERMOMETER
BLOOD PRESSURE MONITOR
WEIGHING SCALE
OLD RECORD PLAYERS

PHONOGRAPH
ANALOG OR DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
ANALOG DIGITAL
USES OF MULTIMEDIA

EDUTAINMENT

BUSINESS COMMUNICATION

ENTERTAINMENT

PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

BUSINESS COMMUNICATION EDUTAINMENT

ENTERTAINMENT PUBLIC ACCESS OF INFORMATION

Users have the ability to control move
around to present the information

NONLINEAR
LINEAR MULTIMEDIA
MULTIMEDIA
 Without navigation or control from the
viewer, plays from start to end to present
information
NONLINEAR
LINEAR MULTIMEDIA
MULTIMEDIA
 Connected to the internet

OFFLINE MULTIMEDIA ONLINE MULTIMEDIA

Combination of offline and online
applications

INTERACTIVE
HYBRID MULTIMEDIA
MULTIMEDIA
It has 2 types downloadable and
embedded

INTERACTIVE RICH MEDIA

Nonlinear multimedia used in online
multimedia presentations and the
hyperlinks embedded in visual media

RICH MEDIA HYPERMEDIA

 Replicates an environment, real or
imagined and simulates physical
presence that allows user interaction

INTERACTIVE VIRTUAL REALITY

 Writable, dynamic

Web 1.0 Web 2.0 Web 3.0

 Executable, semantic

Web 1.0 Web 2.0 Web 3.0

 Readable, static

Web 1.0 Web 2.0 Web 3.0