IMPORTANCE OF

COMMUNICATION
SKILLS IN BUSINESS
Sit Dolor Amet
INTRODUCTION OF COMMUNICATION
SKILLS
◦ Communication skills are one of the fundamental life skills which are required for greater understanding of information.  It
can be done vocally, visually, non-verbally and through written media. These skills are required for a successful career.
◦ Communication skills involve speaking, listening, observing and empathizing. It also helps to understand how to
communicate by phone conversations, face-to-face interactions, digital communications like social media and email.
◦  Some of the examples of communicating are; expressing your viewpoint on a topic, updating new additions on your project,
expressing feelings etc.
◦ MNCs and other top companies hire candidates with good communication skills. They prefer to choose candidates with good
communication skills even if they have an average educational qualifications.
IMPORTANCE OF COMMUNICATION
SKILLS IN BUSINESS & ORGANISATIONS
 Marketing, advertising, and sales are the departments that have to be excellent in communication. Their success will
ensure products and services are sold resulting in profits.

 Excellent communication helps not just get new customers but also helps you retain them and make them loyal
customers. A majority of the profits come from retained customers.

 Building your business or organizations brand also requires good communication skills. Only then will be able to
build a brand that has reputation and value.

◦ Another advantage of good communication skills is being able to create communication for businesses or
organizations. Many businesses have trouble with this and end spending money on professional communication
creators.
• In a 2016 LinkedIn survey conducted in
the United States, communication
topped the list of the most sought-after
soft skills among employers.

• Communication skills are important to

remove the communication gap between
employer and employees

• Helps to reduce stress and improve

productivity.

• Good communication gives a voice to all

• Good communicators can adjust to any

situations and can start a conversation
with employees.
TED TALKS
HOW TO DEVELOP YOUR
COMMUNICATING SKILLS
◦ Practice active listening.
◦ Focus on nonverbal communication.
◦ Manage your own emotions
◦ Ask for feedback
◦ Practice public speaking.
◦ Develop a filter.
◦ Master the art of timing
◦ Engage the audience in discussion
WHY DO WE NEED GOOD
COMMUNICATIONAL SKILLS ?
◦ Valued in the workspace
◦ In demand by businesses
◦ Helps your career progression
◦ Allows you to speak concisely
◦ Builds better rapport with customers
◦ Influences your professional image
 ACTIVE LISTENING SKILLS EVERY GOOD COMMUNICATER NEEDS

1. Be an “active listener”- The concept of active listening means that you’re

involved and engaged in what the other person is saying, as opposed to being
passive and letting the conversation pass you by.
2. Speak up about your thoughts and ideas- If you’re an open and honest
communicator, you’re setting an example for everyone else to do the same.
3. Try not to make assumptions- It can be easy to assume that you know what
someone else wants. But this is a huge cause of misunderstandings.
4. Practice self-awareness, especially during tough conversations- People with
good communication skills should know how to control their emotions.
5. Don’t be accusatory when raising an issue-If you start the conversation with
an accusation that something is their fault, nothing good comes from that
communication.
CONCLUSION