LO1.

Demonstrate a range of interpersonal and transferable communication skills to a target

audience

P1. Demonstrate, using different communication styles and formats, that you can effectively
design and deliver a training event for a given target audience.

1. Definition:

Communication skills are abilities you use when giving and receiving different kinds of
information. Some examples include communicating ideas, feelings or what’s happening
around you. Communication skills involve listening, speaking, observing and empathizing. It
is also helpful to understand the differences in how to communicate through face-to-face
interactions, phone conversations and digital communications, like email and social media.

Ex: Some examples:

- Active listening: Active listening means that paying shut attention to the one that is
talking to you. those that are active listeners are well-regarded by their coworkers thanks
to the eye and respect they provide others. whereas it looks easy, this can be a ability
which will be onerous to develop and improve. you'll be able to be a vigorous beholder
by that specialize in the speaker, avoiding distractions like cell phones, laptops or
different comes, and by making ready queries, comments or concepts to thoughtfully
respond.

- Confidence: In a workshop, individuals opinions are additional possible to retort to ideas

that are bestowed confidently. There are some ways to seem assured, as well as by
creating eye contact once you’re addressing somebody, sitting up straight together with
your shoulders open and making ready prior to time thus your thoughts are polished.
You’ll notice assured communication comes in handy not simply on the task however
throughout the task interview method likewise.

- Respect: A key aspect of respect is knowing when to initiate communication and

respond.
- Friendliness: In friendships, characteristics such as honesty and kindness often foster
trust and understanding. The same characteristics are important in workplace
relationships. When you’re working with others, approach your interactions with a
positive attitude, keep an open mind and ask questions to help you understand where
they’re coming from. Small gestures such as asking someone how they’re doing, smiling
as they speak or offering praise for work well done can help you foster productive
relationships with both colleagues and managers.

- Getting acquainted

+ In order to communicate effectively, the first thing you need to do is learn to break the
initial atmosphere of embarrassment. You can start with a question whether in a regular
meeting or discussion. You also need to be a good listener if you want to ask the right
questions.

+ Once a relaxed atmosphere is created, continue to talk to the appropriate topic. Don't
worry if your speaking style doesn't work out the first time. It is important that you have
started to try and find a way to get better results the next time.

- Don't repeat words

The next thing you need to do is increase your vocabulary. You should not use the same
words repeatedly in your speech. Learn new words and add them to your speech. This
also helps to improve communication skills more effectively. It doesn't happen
overnight, but with effort and perseverance you can improve your vocabulary.

2. Determine the target:

- Demography

Demographic data is especially helpful if you need to promote your content on paid channels
like Google AdWords or Facebook Ads. The more specific information you have, the more
accurate the ad's "aiming" is.

What factors you should identify in your demographics.

▪ Age

▪ Gender

▪ Geographic location

▪ Income

▪ Occupation

▪ Education level
▪ Marital status

Some of the factors above will not be important depending on the product. The above list is
not a fixed recipe, so you have the flexibility to add or remove to suit your goals.

If you have a large following on Facebook, don't forget to take advantage of Facebook
Insight to collect data.

- Psychology

Psychological data allows you to gain insight into the buying decisions. But after all,
psychological data is often of very emotional value, so it is not a small challenge to gather it
correctly.

There are 3 issues you need to identify when learning psychology:

▪ Hobbies

▪ Activities and habits

▪ Attitudes and opinions

- DMU - The decision-making unit

What is DMU? Decision Making Unit (DMU) or Decision Making Unit is a term that
describes a group of individuals involved in the purchasing process of a product / service.
DMU is commonly used in B2B, but in many cases you can still use it in B2C.

There are 6 roles in the DMU you should keep in mind:

▪ Users - Users

▪️Initiators - The initiator

▪️Influencers - Influencers

▪ Buyers - Buyers

▪️Gatekeepers - Expense manager

▪️Decision makers - Decision makers

It is important to remember that 1 person can play many roles.

Among them, the 3 roles you need to focus on are users, influencers and decision makers.
3. Verbal Communication:

1. Definition:

- Verbal communication is that the use of words to share data with people. It will thus
embody each spoken and communication. However, many folks use the term to explain
solely speech communication. The verbal component of communication is all regarding the
words that you just opt for, and the way they're detected and taken.

2. Some examples and how to access:

- Verbal Communications for Supervisors: The best supervisors don’t merely tell their
subordinates what to do and expect them to listen. Instead, they employ active listening skills
to understand employee needs and perspectives, engage in verbal negotiation to address and
defuse issues, and capitalize upon opportunities to praise individual and team achievement.

+ Advising others regarding an appropriate course of action.

+ Assertiveness.

+ Conveying feedback in a constructive manner emphasizing specific, changeable behaviors.

+ Disciplining employees in a direct and respectful manner.

+ Giving credit to others.

+ Recognizing and countering objections.

+ Showing an interest in others, asking about and recognizing their feelings.

+ Speaking calmly even when you’re stressed.

+ Terminating staff.

+ Training others to carry out a task or role.

+ Using affirmative sounds and words like “uh-huh,” “got you,” “I understand,” “for sure,”
“I see,” and “yes” to demonstrate understanding.

+ Using self-disclosure to encourage sharing.

- Verbal Communications for Team Members: Open and constant lines of

communication are vital to team success, particularly when completing quality- and
deadline-critical projects. One of the most important team-building skills, strong verbal
communications help to ensure that issues will be spotted and resolved in formative
stages, averting costly escalation.

+ Conveying messages concisely.

+ Encouraging reluctant group members to share input.

+ Explaining a difficult situation without getting angry.

- Verbal Communications with Clients: If a large part of your work involves one-on-one
communications with customers, it’s helpful to have a “gift of gab” – particularly if you
are a sales professional. Keep in mind, though, that your conversations need to be
focused upon identifying and addressing your clients’ needs; using your verbal talents to
encourage consultative dialogues will ensure positive client relations.

+ Anticipating the concerns of others,

+ Asking for clarification.

+ Asking open-ended questions to stimulate dialogue.

+ Calming an agitated customer by recognizing and responding to their complaints.

+ Emphasizing benefits of a product, service, or proposal to persuade an individual or group.

+ Noticing non-verbal cues and responding verbally to verify confusion, defuse anger...

- Verbal Communications for Presenters: Public speaking is a talent that is honed both
through practice and through formal training. Speaking articulately and persuasively to a
live audience involves:

+ Enunciating each word you speak clearly.

+ Introducing the focus of a topic at the beginning of a presentation or interaction.

+ Planning communications prior to delivery.

+ Projecting your voice to fill the room.

+ Providing concrete examples to illustrate points.

+ Restating important points towards the end of a talk.

+ Selecting language appropriate to the audience.

+ Speaking at a moderate pace, not too fast or too slowly.

+ Speaking confidently but with modesty.

+ Summarizing key points made by other speakers.

+ Supporting statements with facts and evidence.

+ Tailoring messages to different audiences.

+ Telling stories to capture an audience.

+ Using humor to engage an audience.

4. Non-Verbal Communication:

1. Definition:
Nonverbal communication refers to gestures, facial expressions, tone of voice, eye contact
(or lack thereof), body language, posture, and other ways people can communicate without
using language.

2. Some examples and how to access:

- Avoid slouching. Sit with your back straight up against the chair or lean slightly forward to
convey engagement.

- Steer clear of smiles or laughter when messages are serious.

- Display some animation with your hands and facial expressions to project a dynamic
presence. (But avoid talking with your hands excessively, which can appear unprofessional
and unpolished.)

- Don’t bring your phone, a drink, or anything else that could distract you during an
interview or meeting.

- Eliminate fidgeting and shaking of limbs.

- Establish frequent but not continuous or piercing eye contact with interviewers.

- Focus on the conversation.

- In a group interview, shift eye contact to the various speakers.

- Introduce yourself with a smile and a firm handshake. Be sure that your palms are dry.

- Listen carefully, and do not interrupt.

- Maintain open arms—folded arms can convey defensiveness.

- Modulate your vocal tone to express excitement and punctuate key points.

- Nod to demonstrate understanding.

- Observe the reaction of others to your statements.

- Read the nonverbal signals of others. Provide clarification if they look confused, and wrap
up if they have heard enough.

- Refrain from forced laughter in response to humor.

5. Importance:

By examples above, maybe you understand and know the critical level of communication
skills, especially this modern life. All trades, calls, chase information... must work not
rest day by day. So, providing communication skills is so very important even in most
 cases, it can be more important than your major. Sum up, you have to develop your skills
every day not only your major but also communication skills.

Using different communication styles and formats, that you can effectively design and
deliver a training event for a given target audience.

M1. Design a professional schedule to support the planning of an event, to include

contingencies and justifications of time allocated.

P2. DEMONSTRATE THAT YOU HAVE USED EFFECTIVE TIME MANAGEMENT SKILLS IN
PLANNING AN EVENT.
I. Definition and the importance of time management skills:

1. Definition: Time management skills is a concept to display how to control your time in one
day, one week, one year,… examples like that to divide time to smaller parts to do
effectively and smart. Managing your time well can help you improve in your career. Orga
nizing each day helps you to complete work on time, stay engaged during important
meetings and give you space to be creative and proactive in your tasks. Having strong time-
management skills can ultimately lead to accomplishing key goals and advancing in your
position.

2. Importance of time management skills: (Source: Indeed.com)

Time management skills include a variety of skills that will help you manage your time well.
Some of the most important time management skills include:
- Organization. Staying organized can help you maintain a clear picture of what you
need to complete and when. Being well-organized might mean maintaining an up-to-date
calendar, being able to locate certain documents easily, having a tidy environment and
taking detailed, diligent notes.
- Prioritization. Assessing each of your responsibilities for priority is key in being a
good time manager. There are many ways to prioritize what you need to accomplish. You
might decide to complete fast, simple items followed by longer, more involved ones.
Alternatively, you might prioritize your tasks starting with the most time-sensitive, or a
combination of both.
- Goal-setting. Setting goals is the first step to becoming a good time manager. Goal-
setting allows you to clearly understand your end goal and what exactly you need to
prioritize to accomplish it. Setting both short and long-term goals can lead to success in your
career.
- Communication. Developing strong communication skills can allow you to make
your plans and goals clear to people you work with. It also allows you to delegate, which lets
you focus on completing the most important, relevant tasks that align with your goals.
- Planning. A fundamental part of time management is planning. Being efficient in
planning out your day, meetings and how you will accomplish things will help you stick to
your schedule.
- Delegation. Being a good time manager means only completing work that will help
you and your company accomplish goals. While this skill is most often done by managers,
you can also practice delegating tasks if you are managing a project. While it can often be
difficult to say “no” when someone asks you to do something at work, it is important to
practice having boundaries to manage your time well and ultimately accomplish your goals.