Business Communication

RAI REHMAN ALI LIAQAT

FA20-BAF-090
Question 01
(B)
Easily understandable
To capture the attention of an audience, a business report should be easy to understand.
Audiences should be considered before making a report. Difficult words and detailed
information can be included in business reports in the event that a large audience industry has
experience. However, for audiences with limited knowledge of the industry, simple and accurate
language in the business report should be used.

Example:
A business report written specifically for accounting purposes needs to focus on financial matters
rather than technical matters for a specific audience. The consolidated report can be written to
serve the interests of everyone. Few business reports are written to external clients to keep you
informed of the business

Use of easy language

Another feature of a good business report is the use of simple language when writing this report.
Here simple language means avoiding unclear or obscure words. The author's feelings or intent
should not affect the language of the business report and the message of the report should be
self-explanatory.

Example
Some people who read the report are not are not well educated. They don t understand the
difficult language. So, use the easy or simple language so other people understand.

(C)
Why are business proposals important
 One of the main reasons why business proposals are written for the purpose of promoting
a product or service to a potential customer or buyer.
 Business proposals are written to provide solutions to the problems faced by potential
customers.
 Business proposals empower businesses to sell their products or services. A business
proposal is one of the most effective tools a person or business can use to sell a product
or service.
 Business proposals help businesses compete without having to send vendors or agents to
go directly to potential customers to drop off or try to sell their products or services. A
business proposal, if written well in itself, will be able to do all the promotion and
marketing.
 Business suggestions help consumers find the exact products or services they want.

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 (D)
Nonverbal communication sends directions to others using actions rather than words. This can
include communication through hand gestures, eye contact, body language, facial expressions,
facial expressions and voice tone. Indirect communication can be one of the most powerful
forms of communication between co-workers. It can happen in many workplaces including
during meetings, interviews or informal discussions.

Example
if an employee gives a presentation proposing a new client engagement program, a strong and
positive tone can create project enthusiasm. This can increase the level of interest in senior
management as they see the work expressing happiness and interest in the project.

(E)
Encoding is defined as our ability to express emotions in a way that cannot be accurately
interpreted by the recipients. Encoding is called “unfounded sensitivity”, it is defined as the
encoding means the process of taking an idea or picture of an idea, combining that image with
words, and then saying those words to convey a message.

Example
So, if you wanted to explain to your friend the directions to your new apartment, you could think
of land, streets and buildings, and choose the best words to describe the route for your aunt to
find you

Decoding
Decoding is a repetitive process of listening to words, thinking about them, and converting those
words into mental images.

Example
If your friend was trying to find a way to your apartment, she would listen to your words, relate
these words to the streets and landmarks known, and then make a mind map of how to get to
you.

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Question 02
COVER LETTER:

Rai Rehman Ali

270-B Ali Garden
Lahore, Punjab 54000

Dec19,2017
Ali Ahmad
Marketing
Al-Noor Real Estate
Harbanspura, Lahore, Pakistan
Respected sir,
I have come across the advertisement for marketing job with great interest which was published
on dawn news. I was compelled to contact you with my interest as it would a career highlight to
be considered such an opportunity. I believe that my professional background and marketing
drive make me an ideal candidate to fill this position.
My experience aligns well as I have worked in digital platforms and all forms of marketing. I am
innovative and highly effective market manager with extensive experience. I have an experience
of supporting sales department by reviewing developing and defining their overall marketing
strategy as an Azad sugar mill marketing manager since 2014 to 2017. In my current role as a
market manager for Nestle company I have developed promotional campaigns which are
projected to grow our year on sale. I have recruited, trained and hired a vast majority of
marketing specialist all of them have contribute for the betterment of the company. Additionally,
I have also managed corporate marketing functions including brand management, product
launch, advertising marketing collateral and event costs.
I have skillfully balanced organizational objectives and relationships strategizing and
recommending ways in which to maintain a competitive business edge.my innovation and
management talents have supported my professional growth.
Thank you for your time and consideration. I look forward to hearing from you soon.
Yours sincerely,
Rai Rehman Ali

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CV
Rai Rehman Ali
Date of Birth: January 25, 2001
Contact: +923186324107
Email: liaqatrehman379@gmail.com
Mailing Address: Ideal Garden, Lahore
EXPERIENCE
Marketing MANGER Aug2014-may2017 Nestle company,
Lahore Pakistan
Responsibilities:
• Provides in-depth information to interested clients, and acts as a representative for the
marketing department in important buyer meetings
• Communicates with various media buyers, advertising agencies, printers, and other
services to help marketing projects come to fruition
• Manage, coordinate and motivate company sales and marketing functions to achieve
required sales targets
Sales april2016-august2016 bridge publisher, Pakistan
Responsibilities:
o Submit sales reports, revenue and expenses and actual forecasts to the management
team
o Locate and manage foreign sales and marketing agencies as required.

EDUCATION
1) BS(A&F) 2015 University of Comsats, Lahore
2) FSC 2009 Punjab College, Okara
3) Matric 2007 District public school, Lahore
SKILLS
• Communication skills and networking ability.
• Adaptability.
• Strong attention to detail
• Good organization and planning skills.
• Creativity and writing skills.

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• Bookmaking
• Adobe reconciliation
• Tax and Revenue management
EXTRA CURRICULAR ACTIVITIES
• Web designing
• Word press
• Adobe premiere pro cc
• Content writing
• Blogging

Question 06

Meeting Agenda
Date: 4th July, 2021
Time: 4pm
Location: Conference Hall 2
Purpose
The fundamental purpose of this team meeting is reviewing top-level metrics, coordinating tasks
and discussing pressing issues. Thus, all members are expected to attend the meeting on the
above mentioned data, time and place.
Three Issues
1. Understanding and identifying the marketing or promotional activities needed to be
undertaken
Time: 15 minutes
Purpose: Brainstorming ideas and sharing information

2. Enhancing the demand of the product amongst the customers in the market
Time: 30 minutes
Purpose: Decision about demand increase

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3. Identifying the target customers based on various market segments
Time: 15 minutes
Purpose: Proposing ways of segmentation
End of meeting review
Time: 10 minutes
Purpose: Review
Thanking you,
Representative
Student Business Startup Committee

Question 07
It is a form of office etiquette that must be accepted by management and the heads of the
organization. Saying 'thank you' is a fine way to show that you approve of them and that you are
happy to have them in your group. An official letter of thanks or an email to your manger
expresses your gratitude for their contribution to your business.
I would like to make a phone call to thank that person for this job because sometimes this job
opportunity may work for someone else. Someone you know personally or who loves work so
making a call can be good and successful for both of them. For example, you have worked hard
for this job and you have gone to an interview where you may have a better understanding of the
interviewer and then after you have made a good effort to succeed in getting the job, then you
should consider thanking your boss for this great opportunity. In addition, it reflects a special
kind of gratitude from you and is very important in the process of developing and maintaining
employee engagement and active recognition.