HEALTH PROMOTION

• The goal of health promotion is to encourage

people to lead better, more active lifestyles Mental Health
(Pender et al., 2006). It is a public health
strategy. Additionally, health promotion can
help people learn how to stay safe and
prevent illnesses and hazards (Antonovsky,
1996).
Diet, Exercise Alcohol and
and obesity drugs
• Since there are numerous preventative
measures and illnesses that can be
prevented or the likelihood of contracting
certain illnesses can be decreased with the
proper preparations, health promotion
appears to be highly useful (Asif, 2014).
HIV and sexual
health
 Jo’s Cervical Cancer Trust- CERVICAL CAMPAIGN
• Jo’s Cervical Cancer Trust was the concept of London businessman, James Maxwell
(1957 – 2003) in memory of his wife, Jo (1959 – 1999) who died from cervical cancer
at the age of 40.

• Jo’s Cervical Cancer Trust and its supporters have worked tirelessly to raise
awareness of cervical cancer, its causes and how to prevent it. The project focus is
working to better understand, and develop interventions to address, the barriers
that exist.

• The project is also met to deliver training to community leaders, healthcare

professionals, and staff from a wide range of organizations, so that they can help
raise awareness and support their communities with cervical screening.
 KEY FACTS ABOUT JO’s TEAM AWARENESS

• A key area for the Jo’ team create awareness is by working with young women
living in areas of deprivation.

• Jo’ team’s activity includes delivering awareness sessions in partnership with

community organizations to provide information on all aspects of cervical
cancer and HPV, and how the HPV vaccine and cervical screening help prevent
cervical cancer to both individual and society at large.
 World Breastfeeding Week- Campaign
Good Undernutrition
• World Breastfeeding Week is held in the first Associated with
Infant
week of August every year, supported by Child Death
Nutrition
WHO, UNICEF and many Ministries of Health
and civil society partners (Kinney et al.,
2015).
Breastfeeding
• Increased spread and awareness of this and Intelligent
campaign through social media, radio and Quotient
also with more 10 million people
Effective Reasons for
exclusive
participating in this campaign yearly breastfeeding Campaign

• WHO uses the week to champion best

practices for workplace-related
breastfeeding support, in different countries,
across different contract types and sectors,
and promote actions that can be taken to Breastfeeding and
help ensure breastfeeding works for all Improvement of child
women who work, wherever they work. development
 SELF OWNED HEALTH CAMPAIGN-
Purpose of Health
Promotion Campaign
To lower the chances of
developing certain heart and
circulation disorders
Time and Duration of
Campaign
The beginning of the new year would
be the ideal moment to launch this
health promotion campaign and will
last for 8 months
CARDIO CAMPAIGN
Medium of Campaign Resources for
propagation Campaign propagation
• TV • Social Media platforms
• Radio • Social Media posters
• Story highlights Paper
• Newspapers
• Posters to be published in NHS
• Social media trusts
• GP Practices Billboards on
buses and busy city areas
Effect of Campaign to be
checked on:
• Interpersonal factor
• Biological factor
• physiological
Method of Evaluating Health Promotion progress

Process the
Evaluation

Appropriate Data Analysis and

Impact/outcome interpret the
method for data
Evaluation results
collection

Dissemination of
lessons learnt
References

Antonovsky, A. (1996). The salutogenic model as a theory to guide health promotion. Health promotion international, 11(1),
11-18.
Asif, M. (2014). The prevention and control the type-2 diabetes by changing lifestyle and dietary pattern. Journal of
education and health promotion, 3.
Pender, N. J., Murdaugh, C. L., & Parsons, M. A. (2006). Health promotion in nursing practice.
Kinney, M. V., Cocoman, O., Dickson, K. E., Daelmans, B., Zaka, N., Rhoda, N. R., ... & Darmstadt, G. L. (2015,
August). Implementation of every newborn action plan: progress and lessons learned. In Seminars in perinatology (Vol.
39, No. 5, pp. 326-337). WB Saunders.
https://www.jostrust.org.uk/get-involved/campaign

https://www.who.int/campaigns/world-breastfeeding-week/2023