PhilRice Text Center

Farmers' 24/7
Helpline!
Ronan G. Zagado, PhD
Chief SRS, DA-PhilRice
Introduction

Customer and citizen-focused

Management tool to acquire client’s
feedback to improve the Institute’s
services and programs
Empowers individuals and groups
separated by time and space
Deployment
Deployment

More than 35,000 registered clients

27,883 registered clients, students
13,259 registered clients (farmers,
extension workers, students)
108 extension workers
Deployment

Connect and serve

Gather feedback
Deployment
Innovation

Extension workers
are limited:
1 = 2500 farmers
Farmers are widely
spread across the
country
Innovation
Innovation
Innovation
Innovation

OpAPA
Innovation

24 HOURS

M T W T F S S
How it operates

Managed by a lead text

center agent

Agent ensures that queries

and concerns of rice
stakeholders are accurately
answered

PTC workflow in answering q

ueries
Greater productivity: 200 text-based public queries
answered everyday within 1 hour, but as fast as 0-
15min.
Best Practice Performance

A study in 2011: PTC could give

P39,730 additional income

Average client satisfaction (%)

Best Practice Evidence

Adopted from OpAPA

PTC received a best paper

award (extension category) at
the 2010 Crop Science Society
of the Philippines (CSSP)

Institutionalized by PhilRice as
one of its services
200 text queries every day with
101% response rate
 “
I always complain about bacterial
leaf blight, rice blast, and sheath
blight in my field. But, when I read
the varietal characteristics of rice
seeds in the PTC message, it was
made me clear to me what are the
suitable rice varieties that should
be planted in our area. I usually
harvest 100 cavans (54-56kg) per
hectare at the cost of P50,000 for
inbred rice.

Rolando “Rolly” Benosa

Sison, Pangasinan
 “
I can still recall how the text
center helped me when I was so
problematic with weeds in my
field. Personally, I like what I've
learned about rice seeds and their
resistance on pests, especially
that they are prevalent in our
area.

Nona Bajaro
M’lang, North Cotabato
 “
I am thankful that there are
institutions like PhilRice who do
research to improve rice farming.
That is why through PTC I
always update myself on the
latest developments, especially
on seeds adapted to our farming
environment.

Ricardo Martinez
Bacolor, Pampanga
Review/next steps planned

Disease Nutrient Pest Seeds

Quality Rice. Quality Life.

THANK YOU!