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營運模式（商業模式）
商業（生意）模式
商業（生意）模式

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 如何使用資源？
客戶：
$1,890 x 10 罐 =$18,900
優惠：
x 4 = $1980
$1,800BV x 10 罐 = $18,000
$18,000 x 3% = $540
$1,8900(10 罐 )=
$18,900- $1980 - $540
= $16,380 （ $1,638/ 罐）
 如何使用資源？
直銷商：
$1,890 x 10 罐 =$18,900
目標：
$1,800BV x 10 罐 = $18,000
$18,000 x 20 家庭 = $360,000
收穫：
營業額 360,000 x 15%
=$54,000- 分店 $10,800
= $43,200 x 170%
=73,440
使用資源 發展事業

10 月 11 月 12 月

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10
月

特選菌株 X 植物營養 健康加倍

活動期間： 10/13 – 贈品送完爲止 白金認購： 10/7-10/12

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10
月
逸新 SKY 抗過敏空氣專家
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禮 禮
紐崔萊全方位隨身營養組
A.B.C 任選 1 組

或 或
伊萊克斯 Q6
A ：女士青春組合 X 2 盒 完美管家吸塵器

B ：男士活力組合 X 2 盒

C ：女士青春 / 男士活力各 1

2台 1台 盒
10

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月

活動期間： 10/7 登 白金認購： 9/27-10/4

場

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Management team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

20XX Contoso business plan 15

The team

Felix Henderson Kiana Anderson

Project Manager Office Manager

Taylor Philips Isabel Garcia Tyler Stein

Marketing Manager Copywriter Intern

Natasha Jones Jordan Mitchell

Human Resources Junior Designer

20XX Contoso business plan 16

 Market summary

Remote work is more popular than
ever, and companies are thinking
about tools that create effective
communication across
teams.
Market trends will continue rising Our product cost is low, which
based on projections, which gives us a market advantage.
provides an opportunity for greater
business reach in the
region.

20XX Contoso business plan 17

 Opportunities
Market gap Costs
Few, if any, products on the market help customers Loss of productivity costing consumers thousands of
like we do dollars

Customers Usability
66% of US consumers spend money on multiple Customers want something that is easy to use
products that only partially resolves their issue

Financials
Millennials account for about a quarter of the $48
billion spent on other products in 2018

20XX Contoso business plan 18

 Business overview

20XX Contoso business plan 19

 Business concept
Using our next-generation data architecture, we help
organizations virtually manage agile workflows. We thrive
because of our market knowledge and the great team
behind our product.

20XX Contoso business plan 20

Financials

Key metrics Revenue by year

$40,000
Gross Net
Clients Orders
revenue revenue

$30,000

20XX 10 1100 $10,000 $7,000

$20,000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

20XX Contoso business plan 21

Financials table
YEAR 1 YEAR 2 YEAR 3 DELTA

Income
Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

Expenses

Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

20XX Contoso business plan 22

 Risks and rewards
Risks Rewards

New feature updates may First on the market

not be popular with
Good publicity for the
customers
product so far, and we can
Lack of staffing in key build momentum from that
roles could delay product scenario
launch
Product testing with high-
Product will have more value clients have shown
features which may require no issues
additional learning for
customers

20XX Contoso business plan 23

 Key issues
Near term Long term

Need funding in key roles Need larger office space

Lack of staffing will Additional employees

cause product delay will require on-site office
workspace

20XX Contoso business plan 24

 Thank you
Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com

20XX Contoso business plan 25