Pepsi-Cola

A Focus for Youth: 1958

“Be sociable, have a Pepsi”

•The new slogan helps Pepsi

identify itself with a younger
audience.

•They introduce a new “swirl”

designed bottle
 Youth: A State of Mind?
“Now it’s Pepsi, for those who think young”

The new slogan now takes Pepsi further into a focus

on youth, by making adults feel younger.
 Pepsi Generation
“Come alive, you’re in the Pepsi Generation”

•Pepsi now decides to take advantage of the post-

war baby boom.
•Pepsi is now recognized as a social status more
than a soft-drink.
 Let the Consumers Decide:
1967
“Taste that beats the others cold. Pepsi pours it on.”

•Testing shows that consumers choose Pepsi over the

competition when chilled.
•More focus on the product; campaign still remains
energetic.
 1973: A New Look
“Join the Pepsi People, Feelin’ Free”
 “Pepsi: The Choice of a New
Generation”
 The “New Generation” campaign earns
more than 58 advertising awards.
 Pepsi re-enters Times Square with 850’
billboard displaying: “America’s Choice.”
 Pepsi signs Michael Jackson to star in two
commercials.
 A Move Into the 90’s
 1990 brings a new logo
– Only the eighth in 93 years
 GeneratioNext

 In 1997 Pepsi announces a new campaign

that “is about everything that is young and
fresh, a celebration of the creative spirit. It
is about the kind of attitude that challenges
the norm with new ideas at every step of the
way.”
Globalization: 2000
•Consumers’ Cola Choice
•30 markets tested
•Pepsi Challenge
•www.pepsi.com
•Pepsi Points
•www.pepsistuff.com
•Sharika Represents Columbia

Last, but not least

The End