Handling Customer

Complaints Procedure
Prepared by Justin
 1. Introduction
In general customers who are
unhappy with your product or
service will not complain to you –
but they will complain to others and
take their business elsewhere.

Managing customer complaints and

resolving them quickly will result in
improved business processes.
No matter how many times you have dealt with the problems, it is probably
the first time the customer has discussed the problem with you.
Step 1 The customer wants to say about
Listen to the his/her issues or unsastifitions on
complaints your service. So, listen carefully to
the customer.

Thank the customer for bringing the

matter to your attention. Apologise
and accept ownership, don’t blame
others and remain courteous.
Step 2
Record Details of The
Complaints
Go through the complaint in detail
so you can understand exactly
what the problem is.

Keep records of all complaints in

one central place or register. This
will help you identify any trends or
issues.
Step 3
Get All The Facts

Check that you have

understood and recorded the
details of the complaint
correctly.

If you are not clear or really

understand on the complaints,
ask questions if necessary.
Step 4 Ask the customer what response
Discuss Options they are seeking; it could be a repair,
for Fixing The replacement, refund or apology.
Problems Decide if the request is reasonable.
Step 5
Act Quickly

Don’t let the customer

wait the solutions.

Aim to resolve the

complaint quickly.

If you take a long time

they tend to escalate.
Step 6
Keep Your Promises
If you already promised the customer
to resolve the complaints, keep your
promises.

Keep the customer informed if there

are any delays in resolving their
request. Don’t promise things that you
can’t deliver.
Step 7 Contact the customer to find out if
Follow Up they were satisfied with how their
complaint was handled. Let them
know what you are doing to avoid the
problem in the future.

Encourage your customers to provide

feedback and complaints so that they
let you know when there is a problem
and give you the opportunity to
resolve it.