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  • Pawfect Partner

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    Khushbu Vora
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    The document outlines a strategic brand management project for Pawfwect Partner, an eco-friendly vest designed to cool dogs down in summer and warm them up in winter. Key features include adjustable straps, a breathable outer layer, and heating/cooling packs containing natural ingredients. The target audiences are pet owners, cost-conscious customers, those who pamper their pets, and disabled individuals. Brand collaboration and feedback opportunities are also mentioned.

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    The document outlines a strategic brand management project for Pawfwect Partner, an eco-friendly vest designed to cool dogs down in summer and warm them up in winter. Key features include adjustable straps, a breathable outer layer, and heating/cooling packs containing natural ingredients. The target audiences are pet owners, cost-conscious customers, those who pamper their pets, and disabled individuals. Brand collaboration and feedback opportunities are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views16 pages

    Pawfect Partner

    Uploaded by

    Khushbu Vora
    The document outlines a strategic brand management project for Pawfwect Partner, an eco-friendly vest designed to cool dogs down in summer and warm them up in winter. Key features include adjustable straps, a breathable outer layer, and heating/cooling packs containing natural ingredients. The target audiences are pet owners, cost-conscious customers, those who pamper their pets, and disabled individuals. Brand collaboration and feedback opportunities are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Mahek Mehta

    Mahek Mehta- 53009210019

    Subject :- Strategic Brand Management

    Project – Pawfwect Partner


    “A Perfect Partner for your dogs!”
    Eco – Friedly Vest for your Fury Baby
    Zipper + Hook &
    Loop

    Back Leach
    Attachment

    Breathable Itch Free


    Outerlayer

    Chest Adjuster
    Eco-Friendly vest design
    Heating Pad Cooling Packs
    Heating Pad

    Water Absorber

    Salt

    Vermiculite

    Iron

    Activated carbon
    Cooling Packs

    Cooling Gel-Filled Pack

    water

    Starch

    Non toxic dye


    Silicon Gel
    Mascot

    The Posh Pooch


    Brand Message

    The seasonal changes can make your cute furbaby


    irritated. Therefore, Pawfect Partner is an
    innovative and one of a kind vest that will cool your
    dog down during sweltering summers and warm it
    up
    Unique Selling Point
    one of a kind vest that will cool your dog down
    during sweltering summers and warm it up during
    frostbitten winters

    Eco Friendly In nature.

    100% Natural Ingredients.

    Disabled person perfect partner.

    GPS with speaker and camera to track.


    Target Audience

    Pet-Specific Customers

    Thrifty Customers

    Pampered-Pet Customers

    Disabled Persons
    Brand Collaboration

    Pet Fed Delhi 2022

    India International Pet Trade Fair

    Pawkies Dogs Cafe & Boarding

    K Doggie Daycare
    Feedback System

    Online Reviews

    Website

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