ENTREPRENEURSHIP

Presented by:
PRIYANKA J C
MBA-III sem
KUPG centre, gadag
Entrepreneur
“An entrepreneur is an individual who creates a new
business, bearing most of the risks & enjoying most
of the rewards.”

“The process of setting up a Business is known as

Entrepreneurship.”
Who is he ?
 AZIM PREMJI
1.Azim premji was born on 24th july 1945.
2.He is an Indian Businessman & Philanthropist, who
was the chairman of WIPRO Ltd.
3.Premji remains a Non-Executive Member of the
Board & Founder Chairman.
4.He is Informally known as the Czar of the Indian IT
Industry.
5.He was responsible for guiding Wipro through 4
decades of diversification & growth, to finally
emerge as one of the global leaders in the Software
Industry.
 Qualities of Azim Premji
 Azim premji’s Transformation from Soaps to
Software is truly Inspirational.
 He is Visionary & True Patriot.
 His pleasing personality wins over even the toughest
of competitors.
 Premji never Compromises on Integrity.
 Crisp Communication.
 He is been known for his Modesty.
 He is also been known for his Simplicity.
 Best Mentor.
Characteristics of Azim Premji
 Know your Strength.
 Stay Grounded.
 Be Far-Sighted.
 Stick to your Values.
 Have Faith.
What Motive Drives an Azim Premji?

Azim Premji strongly believes that ordinary

people are capable of extraordinary things
when organised into highly charged teams, &
takes keen personal Interest in developing
leaders and teams.

“Wipro’s Business Success has been driven by

keeping the client at the core of everything it
does”.
Core Competencies of Azim Premji
 Democratic Leadership
Azim premji would always let his managers and other
decision-making subordinates play a vital role in the
decision making process.
 People Oriented Leadership

He firmly believed in his employees expressing their

opinions and ideas freely, and was always keenly
focused on developing future leaders.
Source of an Idea he has been Generated

“Wipro was not initially started by him. It was started

by his father. But he thinks that, he has contributed to
expand their existing product range and to diversify.”

“what inspired him was just the ambition to do better

than what they were doing and to grow much faster
than what they had in the past”
Type of Entrepreneur
Azim premji is an Coaster type of Entrepreneur.

Here,
“The Coaster type of Entrepreneur means, the
entrepreneur who don’t look for opportunity,
things kind of happen and for only some that
works. It is more focused on right now whats
in front of us”
 Azim premji is Born or Created
Entrepreneur?
Not all legends are born with a silver spoon in their
mouth. Yes, some are born with rough & troubled times
too.
One such legend is Azim premji, who gave a success a
completely different meaning through his sheer uphill
battle, hardwork, dedication and consistency so, He is
one of the best Indian Philanthropists, Entrepreneurs,
and Business tycoon, who is the owner of an Indian
Multinational Corporation, Wipro that Provides IT,
Consulting and Business process services.
Entrepreneurship of Azim Premji
Challenges faced by Azim Premji
Once, stakeholder in the company said that premji’s ought to
resign in a yearly meeting. He said the company’s business is
incredibly advance & extremely complex, & a 21 year old boy
can’t run it.
Before this meeting, he was not assured concerning his skills.
But after this incident, he assured himself & gained
confidence.
From then on, he promised himself that he will leave no stone
unturned to grow this co-operation. He had no prior business
management experience. He had a really challenging first few
years. He used to spend more time at the plant alone in order
to better understand the company. He than began managing
the business in his manner.
Honors & Rewards
 In 2000, conferred an Honanary Doctorate by Manipal
Academy of Higher Education.
 In 2005. GOI honored by Padma Bhushan for his

outstanding work in trade & Commerce.

 In 2006, awarded as Lakshya Business Visionary by

National Institute of Engineering, Mumbai.

 In 2009, Honorary Doctorate from wesleyan University

for his philanthropic work.

 In 2011, awarded Padma Vibhushan by GOI.
 In 2015, Honorary Doctorate from Mysore University.
Culture adopted in the WIPRO
 Spirit of wipro – values that acts as an guiding principles of
culture of wipro.
 Identifies core values – Making customer successful, team,
innovate, respect for individual, thoughtful, honesty &
fairness etc.
 Emphasis on Teamwork, individual responsibility &
commitment in reality.
 Induction programs – corporate readiness program, training
sessions etc to develop official corporate culture in employees.
 Customer satisfaction is the key objective of Wipro. It is used
as mechanism of control over employees.
Innovations bought in Wipro
1) Styloff
2) Windy
3) Cognitively
4) Connected Healthcare
How do they promote their
Innovativeness
 Through the belief of “Developing solutions is
certainly important”. Without identifying &
articulating the problems, achieving optimum
solution consumption is not possible.
 Managing the problems & solutions on single

platform gives better visibility into where the

organization is heading.
SWOT Analysis of WIPRO
Strengths
 Global R&D facility
 Retention of the man power
 Diversified skill base across service
 Client satisfaction

Weaknesses
 low operating margin of group
 Free floating stock is low (sometimes)
Opportunities
 In the branded product category
 In the consultancy area
 Emerging technology
 Huge global market

Threats
 Slow down in the US economy
 Fierce Competition
 Competition in domestic level
Thank
you