BUSSINES DEVELOPMENT STRATEGY

OF TENGERINE CITRUS BATU 55

SEEDLINGS AT BALITJESTRO BATU
CITY, EAST JAVA

Created by
Yusrina Ratnasari
125040100111064
Premilinary
RESEARCH BACKGROUND
One of Frequen
One of Balitjest seedling t change
that
part ro as an
manufact of
institutio
agricu ure by human
n that
Balitjestr resource
lture responsi
o is s in
be in
sector Citrus is manufac
Tengerine
Citrus
conducti
is a kind of tures Batu 55,
ng seed
fruits that and ling
Disease-
hortic have distribut free producti
opportuni
ulture ty to
es the citrus on, so
seedling seedlings that the
sector, improved
in in order needs to experien
be
which Indonesia to
supporte ce of
. develop workers
is disease- d by the
availabilit in the
contri free y of manufa
citrus
bute a agribusi
sufficient cture of
good seed
lot in ness in source
seeds is
Indonesi (Balitjestr very
GDP a o, 2014). low,
IDENTIFY PROBLEM
How the strategy in the development of tengerine citrus
Batu 55 seedlings at Balitjestro?

What kind of internal and external factors that can

influenced the strategy bussines ?

What is the best strategy that can be apply to develop

bussines of tengerine citrus batu 55 seed at balitjestro?
RESEARCH PURPOSES
T . T
o T o
a o f
n a o
a n r
l a m
y l u
z y l
e z a
w e t
h t e
a h t
t e h
st i e
r n b
a t e
t e st
e r st
g n r
RESEARCH FRAMEWORK
LIMITATION PROBLEM
• This research is limited to research on

1 tangerines Batu 55 seedlings business at

Balitjestro that located on Tlekung St No. 1,
Junrejo district, Batu City.

2
• Seedlings products which examined in this
study only involved in seed class BF and
BPMT.

3 •
• Internal Factors studied include aspects of production, human resources, and marketing.
External factors that were examined include economic, technological, social, cultural, environmental, and competition policy.
DETERMINATION METHOD
RESEARCH AREAS AND
RESEARCH TIME

Determination RESPONDENTS
method of research
areas is purposive.
DETERMINATION METHODS
And research
conducted during
february-march 2016 Respondents
Determination
Method is purposive
sampling.
Respondents were
chosen are key
informants.
COLLECTIVE DATA METHOD

• By asking to key informant of Balitjestro

Interview • Type of interview can be submitted to the
structured questions

Documentati • Documentation is seen as a powerful method to strengthen

the evidence of data, documentation of activities can be
on done by recording and copying, and taking picture.

Literature • A literature study can be done by reading and

recording information relating to research obtained
review from books and journals.
DATA ANALYSIS METHOD
produce a systematic
assessment on internal
factors that are illustrates how strategic to evaluate and select the best
important for the business unit position strategies which is suited to
survival of the within an organization.
the external and internal
company in the environment
industrial environment
(Supriyono, 1985). IE QSPM
IFE
one approach that can be
illustrates clearly how the
used to systematically external opportunities and
summarize all aspects of threats facing the company
the environment are can be customized with its
worth predictable strengths and weaknesses
influence on the future (Rangkuti, 2006).
(Khadijah,2010).
SWOT
EFE
Thank You