Jacob Cohen

“Luxury makes a difference.”

“Go to bed with a dream, wake up with a purpose.”
History of the ‘Jean
Jewel’
 Founder – Mr. Tato Bardelle.
 Son – Nicola Bardelle.( 1967 – 2012 )
 Present – Heir and widow, Jennifer Tommasi
Bardelle, Chief creative Officer.
 Year – 1985
 Origin – Padua, Italy
 Product Category – Apparels and Denims.
 Price Range - £295 and £650+
 Rivets – Jacob W Davis and Jewish surname -
Cohen
Unique Selling Point

 Tailored jeans – Italian Craftsmanship.

 ‘Kurabo denim’- decade-durable.
 For the unique – Limited Edition.
 Selvage fabric.
 Precious metal Logo on pony skin label.
 Eco friendly – No Chemicals used !!!
 Scented Denim – Patchouli Flowers.
Supply Chain
Independent
shops
Raw Developing
Textile
Material country /
producer
Producer exporter
Importers Clothing
or whole Chains
sellers
Retailers
Agents or
brokers
Luxury
Stores

Factory
outlet
discounter
 Persona 1 – The
Actor/Artist
 Age – 35
 Profession – Acting.
 Income group – High.
 Interaction with public – High
 Travelling – High
 Job role Destinations – Meetings in offices, hotels,
TV shows, etc
 After work – Movie theatres, Pubs.
 Buying capacity – 15 pairs a year.
 Persona 2 - The
Businessman

 Age – 40 - 45
 Profession – Area Manager of a Retail outlet.
 Income group – Medium - High.
 Interaction with public – High
 Travelling – High
 Job role Destinations – Meetings in board rooms,
stores, Hotels.
 After work – Movie theatres, Pubs.
 Buying capacity – 6 pairs a year.
 Persona 3 – Fashion
designing student

 Age – 20 - 25
 Profession - Fashion student
 Income group – Nil
 Interaction with public – Low
 Travelling – Low
 Job role Destinations – Working
with designers and in college.
 After work – Movie theatres, Pubs.
 Buying capacity – 1 pair a year.
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 1,600 multibrand
Sold mostly in stores and 15
Europe. monobrand
stores.

The men’s line Woman’s

Modern Day offers about 400
pieces.
collection offers
250 pieces.

Capsule
Denim is still the
collection – kids,
backbone of the
footwear, bags
business.
and fragrances.
 Product and
Father vs Son – Current licensing
distribution to be
Luxury vs All partner Giada SRL
brought under direct
occasion wear. ( Exp. 2021 )
control.

Changes Expansion to Paris

and London.
Capsule Collections
for kids, footwear,
Upgrading strategy –
personalized tailor
bags and fragrances. made area
with Time
Window artist and
Architect Jo Ann tan
hired for upgrading
Milan store.
Suggestions – Improvements

 The company should bring in more color variations.

 E commerce site has to be made.
 More focus on Advertisement / promotions as brand awareness is less.
 Set up mono brand stores in India and China.

 https://www.youtube.com/watch?time_continue=7&v=2tg4eancuaA
 Thank you
 By Group IV
Subhojit Ghosh
Aishwarya Mehta
Sayali Mohite
Priyarshi Gandhi