Professional Documents
Culture Documents
• Tools
• Techniques
WATER
SUGAR
Process /
Operation
TEA
MILK
Defined Constraints;
Organization
Finance/
Operations Accounts Marketing
• Ground Support Equipment
• Maintenance • Traffic administration
• Ground Facilities • Accounts Payable • Reservations
• Catering • Accounts Receivable • Schedules
• Flight Operations • General ledger
• Crew Scheduling • Tariffs
• Cash Control
• Flying • Sales
• International exchange
• Communications • Advertising
• Dispacthing
Supply Chain Management
Supply chain management (SCM) is the broad
range of activities required to plan, control and
execute a product's flow, from acquiring raw
materials and production through distribution to
the final customer, in the most streamlined and
cost-effective way possible.
Backward integration
Backward integration refers to the process in which a
company purchases or internally produces segments of
its supply chain. In other words, it is the acquisition of
controlled subsidiaries aimed at the creation or
production of certain inputs that could be utilized in
the production.
Forward Integration
Forward integration is a strategy in which
companies expand their activities to control the
direct distribution of their products. This might be
required, if companies would potentially benefit
from handling e.g. the shipping of own products
directly to customers, or the retail selling of own
brands in brand stores.