WHAT COMES INTO

YOUR MINDS WHEN

YOU HEARD
CONSUMER?
ONCMERSU
CONSUMER
ETKARM CEALP
MARKETPLACE
DSENE
NEEDS
STNAW
WANTS
IGHRT OT PEERENTARITON
RIGHTS TO REPRESENTATION
IGHRT OT ESEK DREASSREL
RIGHTS TO SEEK REDRESSAL
IGHRT OT ORFINTMANIO
RIGHT TO INFORMATION
IGHRT OT SEOOHC
RIGHT TO CHOOSE
IGHRT OT FASYET
RIGHT OF SAFETY
CONSUMER IN
THE
MARKETPLACE
PRESENTED BY:
ROBERT P. DOBLE BTLED HE-2A
WHO IS CONSUMER AND WHAT IS A
MARKETPLACE?
Consumer – is a person or
group of people, such as a
household, who are the final
users of products or services.
 The one who pays to consume the
goods and services produced.
 Consumers play an important role
in the market. If there is no
consumer, producers will have no
one to provide the good.
Marketplace

is allocation where a
goods and services
are exchange.
However, there are
regularly reported cases of
exploitation of the
consumer in the
marketplace in different
ways.
Factors leading to exploitation of
consumers are as follows:
 Companies giving false or
incomplete information
 Selling adulterated and impure
food items
 Electronic goods lacking proper
safety norms
 Charging more price than listed
 Selling substandard products
 Indulging in unfair trade
practices like weighing less than
quired
 Unsatisfactory after sale services
and rude behavior.
 Creating artificial scarcity through
hoarding, black marketing
Inspiring source Consumer Movement
The consumer movement
arose out of
dissatisfaction of the
consumers as many
unfair practices were
being indulged in by the
sellers. There was no
legal system available to
consumers to protect
them from exploitation in
marketplace.
Inspiring source Consumer Movement
Till the 1960s, India was
plagued with cases of black
marketing, hoarding,
inadequate weighing and food
adulteration. The consumer
movement began in the 1960s
and gained momentum in the
1970s. In that time, consumer
organisations were largely
engaged in writing articles
and holding exhibitions.
Inspiring source Consumer forums
The consumer
movement in India has
led to the formation of
many organisations
called Consumer forums
or Consumer Protection
Councils. These are the
organizations that help
represent consumer
interests.
Inspiring source Consumer forums
They guide
consumers in the
process of filing
complaints in the
court when they are
exploited and help in
spreading consumer
protection
awareness.
Inspiring source Consumer Protection Act
of 1986 (COPRA)
As a result of all the
efforts since 1960s
consumer movement
succeeded in bringing
pressure on business
firms as well as
government to correct
and improve business
conduct, which earlier
was against the interests
 Consumer Protection Act
Inspiring source
of 1986 (COPRA)
Finally, on 24th December
1986, the Government of
India enacted the Consumer
Protection Act (COPRA),
which is also celebrated as
National Consumer Day in
India. The Act was aimed at
protecting the rights of the
consumers and ensuring free
trade in the market,
competition and accurate
information to be available.
Inspiring source Three-tier system
Under Consumer
Protection Act
(COPRA), a three-tier
quasi-judicial system
(at district, state and
national levels) has
been setup for the
redressal of consumer
disputes.
Inspiring source
District courts deal
with cases up to 20
lakhs. A state-level
court deals with cases
between 20 lakhs and
1 crore, while a
national consumer
court deals with
claims that exceed the
value of 1 crore.
 SIX CONSUMER
RIGHTS
A consumer can enjoy several
rights such as:
Right to Safety
This right is for the
safety against goods
and services that are
'hazardous to life and
property'. There are
many goods (like
pressure cooker's
safety valves, electrical
equipment, medicine)
which require special
attention to safety.
Right to Safety
The right requires
all such products
of critical nature to
life and property to
be carefully tested
and validated
before being
marketed to the
consumer.
Right to Information This right ensures
that Information of
price, manufacturer,
ingredients, brand
and product is
mentioned on the
product or its label.
This information is
necessary because it
help the consumer in
making an informed
buying decision.
Right to Choose The consumer must
have the right to choose
between different
products at competitive
prices. So, the concept
of a competitive market
where many sellers sell
similar products must
be established to ensure
that the consumer can
actually choose what to
consume and in what
Right to Seek Redressal Consumers have the
right to seek
redressal against
unfair trade practices
and exploitation. It
means if any damage
is done to a customer,
he has the right to get
compensation
depending on the
degree of damage.
Right to Representation Consumers get the
right to redress and
to demand
compensation.
While seeking any
redress, the
consumer has the
right to be
represented in the
consumer court.
Learning to become a well-informed Consumer
After purchase everyone must
insist on cash memo.
While purchasing goods everyone
must be careful about the quality of
goods as well as the guarantee of
products and services.
Logos and certifications like ISI,
AGMARK, BSI Hallmark, etc. must
be seen while purchasing.
Taking the Consumer Movement
forward
The National
Consumers Day in
celebrated on 24th
December. On this
day, the Indian
Parliament enacted
the Consumers'
Protection Act in 1986.
Taking the Consumer Movement
forward
In India, there are over 700
consumer groups of which,
unfortunately, only about 20-25 are
well organized and functioning
smoothly. Consumer movement
can be effective only with the
consumers active involvement. It
requires a voluntary effort and
struggle involving the participation
of one and all.
Problems with consumer movement :

 The consumer redressal process

is difficult and time consuming.
 Existing laws are not very clear
on the issue of compensation to
consumers.
 Law enforcement in unorganized
sector is weak.
 Rules and regulations for market
functioning are not followed.
 VS
NEEDS
WANTS
Needs
is something that is
necessary to live and
function. Thing that people
require to survive like food,
water, clothing, and shelter
are all needs. If a human
body does not have those
things, the body cannot
function and will die.
WANT louis vuitton sandals

is something that can

improve your quality
of life or things that a
person would like to Luxury Bags
have but are not
needed for survival.
DIFFERENCE BETWEEN
NEEDS & WANTS
 Needs- Those goods and services that
are necessary for survival like food,
clothing, shelter.
 Wants- Those goods and services that
people consume beyond what is
necessary for survival.
THANK YOU FOR
LISTENING AND
GOD BLESS AS
ALL.