Professional Documents
Culture Documents
Needs ---------Drives--------Incentives
Deficiency----Action---------------goal
Definition of Motivation
The processes that account for an
individual’s intensity, direction, and persistence of
effort toward attaining a goal.
Components of Motivation:
1. Intensity– How hard a person tries?
2. Direction– Effort directed and consistent with,
organizational goals.
3. Persistence—How long a person can maintain
effort.
2 Categories of Motivation Theories
EARLY THEORIES CONTEMPORARY THEORIES
Needs Hierarchy theory Cognitive Evaluation Theory
Equity Theory
Expectancy Theory
Early Theories of Motivation
Hierarchy of Needs Theory: (Abraham Maslow)
Five needs:
1. Physiological– Hunger, thirst, shelter, and other bodily needs.
Self-actualization
Esteem
Social
Safety
Physiological
Theory X and Theory Y
Theory X: The assumption that employees
dislike work, are lazy, dislike responsibility, and
must be coerced to perform.
Theory Y: The assumption that employees like
work, are creative, seek responsibility, and can
exercise self-direction.
TWO-FACTOR THEORY
A theory that relates extrinsic factors to job
satisfaction and associates intrinsic factors with
dissatisfaction. Also called motivation-hygiene
theory.
extrinsic Factors:
Company policy and administration,
Relationship with supervisor, Working conditions,
Salary, Relationship with peers, Personal Life,
Relationship with subordinates, status, Security.
Two-factors
intrinsic factors:
I. Growth,
II. Advancement,
III. Responsibility,
IV. Work itself,
V. Recognition,
VI. Achievement.
McClelland’s theory of Needs
A theory which states that achievement, power, and
affiliation are three important needs that help explain
motivation:
Need for Achievement (nAch)—the drive to excel, to
achieve in relationship to a set of standards, and to strive to
succeed.
Need for Power (nPow)– The need to make others behave
in a way in which they would not have behaved otherwise.
Need for Affiliation (nAff)– The desire for friendly and close
interpersonal relationship.
Contemporary Theories of Motivation
The following theories are considered as the
contemporary (recently developed or representing
current state of thinking in explaining employees
motivation) theories of motivation:
1. Cognitive Evaluation Theory.
2. Goal-Setting Theory.
3. Self-Efficacy Theory.
4. Reinforcement Theory.
5. Equity Theory.
6. Expectancy Theory
Cognitive Evaluation Theory
A theory that states that allocating
extrinsic rewards for behavior that had been
previously intrinsically rewarding tends to
decrease the overall level of motivation.
Self-Concordance: the degree to which a
person’s reasons for pursuing a goal is consistent
with the person’s interests and core values.
Goal-Setting Theory
A theory that says that specific and difficult
goals, with feedback, lead to higher
performance.
Divisional Objectives
Cascading of objective
Consumer Products Division Industrial Products Division