ORA

L
COMMUNICATION
How was
Your
weekend?
Let’s
Recall
Models of
communication
 Learning
objectives
1. Distinguish 2. Categorize each 3.
the different model of Construct dialogues
models of communication; using each model of
communication; and communication.
 • Shannon-Weaver
M o de l s o f
a t i o n • Aristotle
c om m uni c
• berlo
• Schramm
• helical
1949 Shannon-Weaver
Model
“Mother of all communication
models". This model was
designed to reflect the
functioning of radio and
telephone technology.
 Aristotle Model:
300 BC
•The first model of
communication.
•Mainly focused on speaker
and speech
•5 primary elements:
Speaker, Speech, Occasion,
Audience, and Effect
 Berlo 19 60
Model
This model is an expanded
Shannon and Weaver model and
formulated the sender-
message-channel- receiver
(SMCR) model of
communication which is a
simple application for person-
to-person communication.
 Berlo 19 60
David Kenneth Berlo presented
Model
some factors that influence the
communication process
between two people. The
factors include communication
skills, awareness level, social
system, cultural system, and
attitude.
 Schramm
1954 Model
Wilbur Lang Schramm:
the founder of the field
of Communication
Studies, and the first
individual to identify
himself as a
communication scholar.
Three levels of semiotic (signs and
symbols) rules:
a. Syntactic (signs and symbols).
b. Pragmatic (between
signs/expressions and their users).
c. Semantic (signs and symbols and
what they represent).
Helical 1967
model
Frank Dance believes that
communication process is
like helix, a smooth curve just
like a spring which if goes
upwards also comes
downwards.
Models of
communication
 generalization
What are THE
MODELS OF
COMMUNICATION
that we have
DISCUSSED