Group 9

OPERATION MANAGEMENT BBA 2023

Air Asia

AWANG ANIQKMAL BIN AWANG TAJUDIN B22080004

Air Asia

Strategy on how to give a benefits to customer along with

the flight hours.
Advertisment ad and gift.

• key tagged with company named.

• Pen with interesting shape and company named with
sticker.
• Outfit gift for a many hours in flights with reasonable
price.
Interesting colours of online service system

• Application that serve the good service with redeem

voucher and claim bonus with repeated customer
purchases.
• Provide a transportation and place to stay example Grab
voucher code for the tourist and high rated hotel for a
weeks with relavant price.
Estimation
Penalty late to boarding time
14

12

10

8
Days

0
Kid Teenager Adult Parents

Price Price Price

Strategy

• Many benefit can be use not only in air asia to serve

better for the customer compared to other flight service.
• Example food and restaurant discount and drinks at mini
market.
• Encourage customer to have a meal before landed.
• Company the customer especially old people when they
went to the toilet to keep them safe and not panic.
Conclusion

• This company own a trade mark which is known as a “Fly

Emirates”.
• It has been works shared for a sponsor example for a
Footballer in Arsenal.
• The price is worth with flight hours of ticket service.
• There are many more benefit we still havent found yet.