Professional Documents
Culture Documents
https://www.scribbr.co.uk/referencing/apa-styl
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paamericanpsychologicalassociationpptx
https://www.studocu.com/en-us/document/un
iversity-of-the-people/online-education-strategi
es/apa-activity-7th-edition/11267333
https://libguides.wpi.edu/c.php?g=355243&p=
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Brands are made up of following elements
1. Logo – is the visual trademark that identifies the brand. Many
products are recognized by their logo.
2. Name – name is the other element of the company. Every
business must have a name and two companies cannot have the
same name. It is an important element as the name is unique
and distinctive to every company.
3. Tagline or Catchphrase – all marketers try to keep a tagline that
becomes a symbol of recognition for the product. The more
catchy the tagline, more popular it becomes with the consumers.
It is more significant when the consumers are children or
teenagers.
4. Graphics – these are the special visuals used by the company which
can be seen and identified from afar.
5. Shapes – The distinctive shapes are trademarked elements of a
particular brand.
6. Colors – in visual signs, colors play a very big role. Sometimes a
color becomes the symbol of recognition. Therefore the companies try
to choose a bright color to become easily noticeable by the consumer.
7. Sounds – A unique tune or set of notes can denote a brand.
8. Tastes – in hospitality industry, taste is of utmost importance,
particularly when it cannot be duplicated.
9. Movements – the companies, such as in automobiles business must
focus on special movement features which the competitor does not
have.
10. Customer relationship management – every business tries to not
only woo customers but also tries to retain them by using various CRM
tec Ghniques.
6 Different types of brand names:
1. Founder Names
2. Descriptive Names
3. Fabricated Names
4. Metaphor Names
5. Acronym Names
6. Real Word Name
1. Names After Founder
2. Using the names of real people, especially a founder’s
/owner’s name.
2. Descriptive