Apple Store

Regent Street, London

Fayrouz Mohsen Rashad - 204

About the store
It is the first Apple Store in Europe when it opened in 2004,
but these days it's one of a hundred or so across the
continent. The former mosaic and glassmaking workshop is
positioned in the heart of London on a grand, sweeping
crescent famous for playing host to luxury shops.
Apple is known for taking the design of its products
seriously, but it puts just as much effort into ensuring its
retail environments are aesthetically pleasing. They tend to
be gleamingly bright spaces and Apple pays great attention
to detail to even the most seemingly insignificant of
features. Heading up the makeover of Regent Street is
Apple's design chief Jony Ive , who worked with renowned
London architects Foster and Partners to ensure the redesign
was in keeping with the building's historic character and its
Grade II-listed facade. The new look follows the
redesign of Apple's San Francisco store, which was
completed back in May.
2
BEFORE
This photo was taken 24 September
2005, as shown the store was divided
into two floors with low ceiling
which was not the best idea
considering the surrounding
buildings
 Redesigned Apple store
The exterior of the store has been The re-imagining of Apple Regent
given a good clean, showing off the Street in London marks the
marble columns and mosaics put in continuing evolution of Apple,
place by the original occupants. going beyond retail to create richer,
"We wanted to pay homage to the more dynamic experiences for
street and its heritage," said Wendy visitors. Its innovative design
Beckman, Apple's head of retail for creates a relaxed environment,
Europe. Inside though, the store is while incorporating Apple’s new
classic Apple. It carries the stone features and services. The design is
details through from outside, but the result of a close collaboration
keep them simple, minimalist and between Apple’s teams led by
modern. Jonathan Ive, chief design officer
and Angela Ahrendts, senior vice
president of Retail and Foster +
Partners.
 New charactaristics

1. 7.2-metre double-height grand hall

forming a 'town square' like space that is
flexible and welcoming.

The design enhances transparency from the

2. street and floods the store with natural light,
dramatically improving the visual connection
between the two levels, full height arches .

3. The custom-made lighting panels emit a

pure, even, white light, and have the
capability to absorb ambient noise.

6/22/20XX
Palette of Materials
Wood

Using a warm palette of materials including stone, wood and terrazzo

that is sympathetic to the historic nature of the building, the store has a
calm setting, with the increased height allowing for the addition of
twelve Ficus Ali trees on the ground level, bringing nature to the
interior spaces.

The grove of trees have planters that double as a comfortable place to

sit and rest.

Mosaic

Portland stone
 The signature Apple display tables are set against the
backdrop of the new Avenue – the completely
redesigned wall display that allows people to touch,
feel and try out the Apple products and accessories in
an engaging and hands-on way.
It occupies a prime position in the store with
a vast video wall that acts as an animated
backdrop for the entire store.
Located in the middle of the space,
The Forum is a new learning
environment, where experts from
various fields can come to entertain,
inspire and teach.
GROUND FLOOR
Activates Main
Entrance
area showroom

Back of Front of
house house
FIRST
FLOOR
Meeting Creative pros area : are there to give advice on Apple
products and how to get the best out of them.
area

Toilets and
service
Vision and Mission
create richer, more dynamic experiences for
visitors. Its innovative design creates a relaxed
environment, while incorporating
a place for people to meet and collaborate, and most
of all, it will be an exciting experience that goes
beyond retail.
The site is distinguished by
its view of the Nile and its Site Analysis
distinguished location close
to the center of the country
and important and vital
places.
It is surrounded by important
places such as
- National bank of Egypt
- The St. Regis Cairo
And it is located at the
Mamsha Ahl Masr

Despite the Nile view there is a

lack of greens around the site