Practical Research 1

GROUNDED
THEORY
METHOD
Group 3 Presentation
  What is Grounded Theory Method
o Grounded theory is a qualitative method that enables you to study a particular
phenomenon or process and discover new theories that are based on the collection and
analysis of real world data.

o The ultimate goal is to develop a theory that explains the phenomenon being studied,
which is based on the data collected and analyzed rather than on preconceived notions or
hypotheses. The resulting theory should be able to explain the phenomenon in a way that
is consistent with the data and also accounts for variations and discrepancies in the data.
Grounded Theory is widely used in sociology, psychology, management, and other social
sciences to study a wide range of phenomena, such as organizational behavior, social
interaction, and health care.

o Grounded Theory was developed by Glaser and Strauss, described in their book,
Awareness of Dying (1965).
 Grounded Theory is NOT :

HYPOTHESIS COLLECT AND ANALYZE PROVE OR

DISPROVE .
DATA DATA

Grounded Theory IS :

COLLECT AND ANALYZE DATA DERIVE THEORY

20XX presentation title 3

 When should you USE GTM ?

When there is no existing theory that explains a

Phenomenon
or
If there is an existing theory, but the data is incomplete

20XX presentation title 4

 2 Fundamental Concepts to Ground Theory

1. Data collection and Analysis are cyclical

DATA DATA
COLLECTION ANALYSIS

2. Start with Raw Data such as Transcripts and turn them into a
Theory
5
 Grounded theory offers various ADVANTAGES.
oResults reflect real-world settings
By using grounded theory, one can develop theories that are based on observations and interviews
with real subjects in real situations. This results in findings that more closely reflect reality. In
contrast, other types of research take place in less natural settings, such as focus groups and lab
settings.

oExcellent for discovering new things

The premise of grounded theory is that you discover new theories by inductive means. In other
words, you don't assume anything about the outcome and aren't concerned about validating or
describing it. Instead, you use the data you collect to inform your analysis and your theoretical
construct, resulting in new insights.

oStreamlined data gathering and analysis

Analyzing and collecting data go hand in hand. Data is collected, analyzed, and as you gain
insight from analysis, you continue gathering more data. In this way, your data collection will be
adequate to explain the results of your analysis. 6
oFindings are tightly connected to the data
In grounded theory, the outcome is determined primarily by collected data, so findings are
tightly tied to those data. It contrasts with other research methods that are primarily
constructed through external frameworks or theories that are so far removed from the data.

oProtection from confirmation bias

Because gathering data and analyzing it are closely intertwined, researchers are truly
observing what emerges from data. By having a buffer, you avoid confirming preconceived
notions about the topic.

oProvides analysis strategies

An important aspect of grounded theory is that it provides specific strategies for analysis.
Grounded theory may be characterized as an open-ended method, but its analysis strategies
keep you organized and analytical throughout the research process. 7
Disadvantages of Grounded Theory
Time Consuming

Limited Generalizability

Subjective Interpretations

Data Quality

Conclusion
8
 Examples of Grounded Theory
Examples of Grounded Theory in different case studies are as
follows:

• Glaser and Strauss (1965): This study, which is considered one of the
foundational works of Grounded Theory, explored the experiences of dying
patients in a hospital. The researchers used Grounded Theory to develop a
theoretical framework that explained the social processes of dying, and that
was grounded in the data.

• Charmaz (1983): This study explored the experiences of chronic illness

among young adults. The researcher used Grounded Theory to develop a
theoretical framework that explained how individuals with chronic illness
managed their illness, and how their illness impacted their sense of self.
• Strauss and Corbin (1990): This study explored the experiences of
individuals with chronic pain. The researchers used Grounded Theory to
develop a theoretical framework that explained the different strategies that
individuals used to manage their pain, and that was grounded in the data.

• Glaser and Strauss (1967): This study explored the experiences of

individuals who were undergoing a process of becoming disabled. The
researchers used Grounded Theory to develop a theoretical framework that
explained the social processes of becoming disabled, and that was grounded in
the data.

• Clarke (2005): This study explored the experiences of patients with cancer
who were receiving chemotherapy. The researcher used Grounded Theory to
develop a theoretical framework that explained the factors that influenced
patient adherence to chemotherapy, and that was grounded in the data.
Thank You
For
Listening!!!