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new boxes
We are going to discuss effective brainstorming.
Start by reviewing this article on the BCG website:
Brainstorm
1. 2. 3. 4. 5.
Frame the Create Reveal and Bring new Follow up
question creativity doubt your boxes
effectively conditions boxes
Your task
BCG has been brought in to help ClothingCo, a
luxury clothing brand, grow their top line (i.e.,
increase revenue) after a period of declining
sales.
–
The first step in the creative process entails
What boxes currently exist that are
identifying and doubting one’s current boxes and still relevant?
determining which ones require re-evaluation or
1. [your response here]
replacement. 2. [your response here]
–
Make a short list of the shared beliefs and
assumptions that likely prevail in ClothingCo. What boxes currently exist that
need to be doubted?
Determine which are still relevant and which need to
3. [your response here]
be redefined. 4. [your response here]
5. [your response here]
Bring new boxes
Prepare for brainstorming by creating
new boxes to bring to the session; new
New box #1 New box #2
boxes will nurture ideation and can
dramatically increase the odds of a [Enter box #1 title here] [Enter box #2 title here]
useful result.
● [Describe your new box here by ● [Describe your new box here by
listing a set of assumptions listing a set of assumptions
through which to view the through which to view the
Remember: Defining new boxes issue/opportunity] issue/opportunity]