SECOND LIFE

SNEAKERS
PITCH DECK
Here are your new beginnings.
01
SECTION 01
Introduction
 INTRODUCTION
Welcome to Second Life Sneakers

Our Mission: In today's ever-evolving fashion landscape,

innovation is the key to success. Second Life Sneakers is
here to introduce a revolutionary concept that not only
bridges the gap in the market but also addresses a
pressing need in the fashion industry.-

The Problem: Traditional sneakers are made with a focus

on aesthetics, but they lack sustainability. This is where
our innovative solution comes into play,

The Need for Innovation As a fashion innovator, we

recognized the need for a product that's not only stylish
but also environmentally responsible.

Join the Movement: join us in this fashion revolution,

where style meets responsibility.
 OUR TEAM

JANE DOE JOANNA SMITH

You can use this space to You can use this space to
describe a team member describe a team member
IDENTIFYING THE GAP
 The Problem

The sneaker industry generates an enormous amount of waste and has a significant environmental impact. Every year,
millions of sneakers end up in landfills, contributing to pollution and waste.
SOLUTION
This creates an opportunity for innovative
solutions that not only address the problem of
waste but also cater to the growing demand for
eco-conscious products.
 Lack of Sustainability
Traditional sneakers are primarily designed with a
focus on aesthetics, often prioritizing style over
sustainability. This gap between fashionable footwear
and eco-friendliness needs to be addressed urgently.

Consumer Demand
Consumers are increasingly seeking sustainable
fashion choices. Studies show that 78% of
consumers are more likely to buy products that are
MARKET ANALYSIS

Consumer Demand for

Sustainability: C W

O M
MARKET ANALYSIS

Wide-ranging demographic:
C W

O M
MARKET ANALYSIS

C W

OPPORTUNITIES
O M
MARKET ANALYSIS

S W

Market potential
O T
 Changing Fashion Landscape

• Fashion evolution: From aesthetics to values.

• Social and political impact on fashion.
• Sustainability is the new trend.
• Second Life Sneakers as a leader in sustainable
fashion.
Creative Problem Solving

At Second Life Sneakers, we tackle the

sustainability gap in the sneaker industry with
innovative problem-solving. We upcycle old,
worn-out sneakers, breathing new life into them.
This not only minimizes waste but also reduces
the need for new materials, lowering our carbon
footprint. Our approach ensures that Second Life
Sneakers are both stylish and eco-friendly,
offering a unique and responsible solution.
Market Positioning Map

50%
Fashion Market

35%
Leisure Market
Fashion Leisure
40,000,000
Big numbers catch audience’s attention easily
Branding and Marketing

Our Brand Identity: Second

“ Life Sneakers brand is built on

the foundation of eco-
consciousness and sustainability

Tagline: "Fashion Reborn, One

“ Step at a Time" - A powerful

tagline that encapsulates our
mission and commitment.

“
Marketing Strategy: We will
employ social media influencers,
eco-conscious brand
ambassadors, and digital
marketing to reach our target
audience effectively.
AN IMAGE IS
WORTH A
THOUSAND
WORDS
TARGET

45% Men's
More addicted to sneakers

55% Women
Low interest in comparison to
man
THANKS