Lecture 4:

Samples and
sampling methods
By: Le Nhat Hanh,
PhD in Business Administration
Agenda
Sampling
The target population is the complete group of objects or elements
relevant to the research project.

A sampling frame is a comprehensive list of the elements from which

the sample is drawn. Examples of sampling frames are a Yellow Pages
listing of restaurants, a telephone directory listing of individuals,
 Lecture 5:
Measurement and
Scaling
By: Le Nhat Hanh,
PhD in Business Administration
Agenda
The following variables were used to
measure the concept “customer interaction”

a five-point scale, with 1 = “Strongly

Disagree” and 5 = “Strongly Agree
 Lecture 5:
Questionnaire design
By: Le Nhat Hanh,
PhD in Business Administration