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    BĂNG PHẠM ĐÌNH KHÁNH
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    This document outlines the key steps in identifying an academic or applied research topic and conducting a literature review. It discusses: 1) characteristics of a quality research topic, 2) converting research ideas into questions, 3) what a literature review is and how it helps research, 4) major sources for literature searches, 5) planning and writing a literature review, and 6) confirming research questions with the literature review findings. The document also distinguishes between applied and academic research problems, questions, objectives and provides examples of each.

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    This document outlines the key steps in identifying an academic or applied research topic and conducting a literature review. It discusses: 1) characteristics of a quality research topic, 2) converting research ideas into questions, 3) what a literature review is and how it helps research, 4) major sources for literature searches, 5) planning and writing a literature review, and 6) confirming research questions with the literature review findings. The document also distinguishes between applied and academic research problems, questions, objectives and provides examples of each.

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    6 views18 pages

    Lecture 2 - 20102021

    Uploaded by

    BĂNG PHẠM ĐÌNH KHÁNH
    This document outlines the key steps in identifying an academic or applied research topic and conducting a literature review. It discusses: 1) characteristics of a quality research topic, 2) converting research ideas into questions, 3) what a literature review is and how it helps research, 4) major sources for literature searches, 5) planning and writing a literature review, and 6) confirming research questions with the literature review findings. The document also distinguishes between applied and academic research problems, questions, objectives and provides examples of each.

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    of 18

    Lecture 2:

    Identify academic and


    applied research issues
    By: Le Nhat Hanh,
    PhD in Business Administration
    Agenda
    1. Identify the characteristics of a quality research
    topic.
    2. Describe how to convert research ideas into
    research questions.
    3. Understand what a literature review is and how it
    helps your research.
    4. Identify the major sources for a literature search.
    5. Explain how to plan and write a literature review.
    6. Confirm research questions with the literature
    review.
    What is a research topic?

    Research topics are identified and


    examined by businesses to better
    understand problems or
    opportunities and to develop the
    best solutions.
    Evaluate the research topic
    Evaluate the research topic
    Where are research ideas come from?

    • Research ideas may be generated by the researcher or


    provided by the sponsor in the form of a business
    problem around which an informed decision needs to
    be made.
    • Research ideas that do not flow immediately from a
    business problem may often be clarified
    + by questioning senior researchers, executives, and
    decision makers about the problems they face,
    + by examining published research in fields of interest, or
    + by examining past research projects that may suggest
    areas worthy of subsequent investigation.
    Applied vs Academic Research
    • Research Problem:
    • Research Problem:
    A company’s problem or opportunity:
    customer complaint; low employee Majority of companies in a market, an
    rating; customer’s willingness to pay industry, a location
    premium price • Research Question
    • Research Question What are the key factors that determine
    What, when, where, who, why; yes/no customer experience?
    Not too specific nor too broad. To what extent the website quality will
    influence customer experience?
    • Research Objective
    Is there a positive relationship between
    What: Identify factors… website quality and customer
    When: Describe the situations… experience?
    Where: Identify/Determine geographic • Research Objective
    locations… Identify factors that have strong
    Who: Determine the characteristics of … positive/negative impacts …
    Measure the impact of website quality on ..
    Why: Identify the causes of ….
    Examine the relationship between…
    Practice: Choose research topic

    • Contemporary/hot topics
    • Top journals
    • New variables
    • New theories
    Literature review
    • Develop an understanding of the relevant previous research
    • Demonstrate your knowledge of the relevant research and how your
    research makes a unique contribution to the field.
    Practice: Literature search
    • Please search for keywords related to the research
    topic that the Groups have selected on
    scholar.google.com.
    • Download the 1 most recent research paper,
    sci-hub.se
    • Check in a good journal (Belong to Scopus or SSCI)
    https://mjl.clarivate.com/home
    https://www.scope.com/sources
    • Read and complete an essay summarizing the purpose,
    method, finding and limitations of the research.
    • Write, cite, and catalog reference according to APA
    standards

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