The Rise of Convenience Stores and

Its Impact to the Local Vendors in

Brgy. Dalahican

Alcantara, Vincel M. Manjares, Cj V.

Boo, Imee R. Nerval, Zyra V.
Javier, Krystine B. San Agustin, Jhonas C.
 CHAPTER ONE

INTRODUCTION
STATEMENT OF
THE PROBLEM
SIGNIFICANCE OF
THE STUDY
SCOPE AND
LIMITATION
INTRODUCTION

The Philippines, much like numerous other countries globally, is

undergoing significant economic expansion. This period of growth has
led to the proliferation of convenience stores, which are increasingly
appearing in various regions across the country.

In recent times, there’s a significant increase in the number of

convenience stores popping up throughout Brgy. Dalahican. While
these stores offer a convenient shopping experience for residents, their
proliferation may be having adverse effects on our local vendors who
have been serving our community for years.
 INTRODUCTION
The purpose of this study is to comprehensively investigate the impact of
the rapid expansion of convenience stores in Dalahican on local vendors. This
research aims to understand the challenges faced by local vendors, the evolving
consumer preferences, and the potential threats to the community’s social and
economic fabric. By doing so, it seeks to provide insights and recommendations
for local vendors to adapt and thrive in the face of increased competition from
convenience stores.
Local vendors face a substantial challenge as a result of Dalahican’s brisk convenience
shop growth. Due to convenience shops’ longer hours, wider assortment of products, and one-stop
shopping, these neighborhood merchants now face more competition and the possibility of losing
their devoted clientele. This change in consumer behavior puts at risk the distinctive products,
attentive service, and strong ties to the neighborhood that local businesses have developed over
many years. Things are further complicated by price competition and the cultural effects of
convenience stores’ marketing and branding initiatives. Local vendors must adjust to maintain their
position as community pillars in this shifting marketplace as convenience stores implement cutting-
edge technologies.
 STATEMENT OF THE PROBLEM

This study about The Rise of Convenience Stores and Its

Impact to the Local Vendors in Brgy. Dalahican aims to find out what
impact does the rise of convenience stores on the local vendors in
Brgy. Dalahican.
Specifically, it seeks to address the following key problems.

What are the problems experienced by the local vendors in dealing

1
with the rise of convenience stores?
What strategies have local vendors employed to adapt to the
2
competitive environment created by the convenience stores?
3
What programs should to be implemented by the Barangay to help the
local vendors in Brgy. Dalahican?
SIGNIFICANCE OF THE STUDY

This study will be beneficial to the following.

1 LOCAL VENDORS

2 CONSUMERS

3 LOCAL GOVERNMENT UNIT

4 ENTREPRENEURS

5 FUTURE RESEARCHERS
SCOPE AND LIMITATION

The scope of this study focused on the Rise of Convenience

Stores and Its Impact to the Local Vendors in Brgy. Dalahican.

This aims to investigate the emergence of convenience stores in

Brgy. Dalahican, analyzing factors contribution to their growth,
comparing their offerings to local vendors, assessing financial
performance, and exploring their impact on consumer behavior and the
local economy. The study is limited to quantitative research and simple
random sampling will be use.
The time frame of this study was S.Y. 2023-2024
CHAPTER TWO
Review of Related Studies
and Literature
Review of Related Literature
The convenience store industry in the Philippines has experienced
substantial growth, driven by a young population, a thriving business process
outsourcing (BPO) industry, and changing consumer preferences.
Convenience stores are becoming increasingly popular due to their
convenience, catering to the needs of a busy middle class. This growth is
significant given the economic factors such as rising household incomes and
urbanization trends (Digest, 2018). According to Pascual (et al.,2019), Filipino
consumers are showing a preference for convenient food channels like
convenience stores when it comes to purchasing ready-to-consume food and
drinks. Additionally, there is a government initiative encouraging citizens to
support local agriculture by purchasing locally made foods. This shift
highlights a growing awareness and emphasis on sustainable consuming
habits, aligning with both economic and environmental consideration. These
findings collectively reflect the evolving consumer behaviors and market
dynamics in the context of convenience stores in the Philippines.
 Review of Related Studies
The rise of convenience stores globally, exemplified by the
'Shopping Local' trend, underscores their adaptability to local
needs, shaping retail landscapes in developed and developing
countries (MacPherson, 2021). Customer satisfaction in these
stores hinges on attributes like ease of choice and service quality,
emphasizing the importance of meeting customer expectations for
positive shopping experiences (MonalisaKhatre and Iyenger,
2019; Jayasubramanian, 2015). Furthermore, the informal
economy, particularly street vending, serves as a vital component,
offering income generation and affordable products, necessitating
recognition for its socio-economic importance in urban planning
(Tonda and Kepe et. al, 2016). These findings highlight the
multifaceted nature of convenience stores, emphasizing their local
adaptation, customer-centric approaches, and their role in shaping
urban environments and consumer experiences.
CHAPTER THREE
Methodology
 RESEARCH DESIGN
To clarify meaning and
interpretation through multiple RESEARCH RESPONDENTS
sources of information and The researchers selected the
repeatability of observation, local vendors of Barangay Dalahican
descriptive quantitative research will to be the respondents of this
be use. Thus, a checklist research about the rise of
questionnaire will be use to obtain convenience stores and its impact on
information about the Impact of the the local vendors. The researchers
Rise of Convenience Stores to the chose thirty (30) local vendors as
Local Vendors of Brgy. Dalahican. representatives to answer the
questions provided by the
researchers. They were selected
through simple random sampling.

RESEARCH LOCAL
The researchers chose Barangay
Dalahican as the place to conduct the
study since the study focuses on the
Rise of Convenience Stores in the
area and its Impact to the Local
Vendors.
RESEARCH INSTRUMENT
The checklist questionnaire will
be use to determine the Impact of the
Rise of Convenience Stores and its
Impact to the Local Vendors in Brgy.
Dalahican and find out what problems
and factors does the Convenience
Stores bring to the Local Vendors.
 DATA GATHERING PROCEDURE

To collect data, a letter of request will be sent to the barangay

captain, who will provide authorization before the study could be
carried out. The researchers then will hand out a likert scale
checklist questionnaire. After that, the data will be retrieved,
tabulated, and interpreted to determine the means of each
parameter in the study.
 STATISTICAL TREATMENT

To answer the problems posed in the study, these statistical tools will be applied to
the collected data. Weighted Average Mean will be use to assess the Impact of the
Rise of Convenience Stores to the Local Vendors.
The formula is: Where:
4f+3f+2f+1f F = Frequency
N N = Total Respondents

The scale below will be use for the analysis of the data gathered:
Point Scale Range Descriptive Rating

4 : 3.25-4.00 Strongly Agree (SA)

3 2.50-3.24 Agree (A)

2 1.75-2.49 Disagree (D)

1 1.0-1.74 Strongly Disagree (SD)

THANK YOU!!