Amity School of Business

NTCC
Course Title: Dissertation
Course Code: MSDS600
Semester IX
BBA + MBA (DUAL)
 Introduction Amity School of Business

• Course Credits – 10
• Duration – 74 Days
• Requirement
– Choose topic from your area of specialization.
– Emphasis should be on empirical study of primary/
secondary data
– Data Analysis should be done on MS Excel or
SPSS
 Amity School of Business

Student Learning Outcomes

• Learning outcomes
– Select, evaluate and apply critical management thinking to an organizational issue or
problem
– Critically evaluate the techniques and processes used to investigate an important
organizational issue or problem
– Synthesize information to arrive at a coherent conclusion
– Critically evaluate the implications for the recommendations presented
– Critically reflect on his or her development of knowledge, skills and techniques during
the preparation of the dissertation

• Dissertation to be converted into research paper for

potential publication
– Inclusion of student as author
 Expected Roles Amity School of Business

Supervisor: To advise on:

• The topic, synopsis and work schedule of NTCC and its resources
• To assist the student in identifying problems/issues and
suggest/agree on specific action to address the risk assessment,
where appropriate
• Methodologies, Referencing / plagiarism
• Ethical practice and Information sources, including AUUP material,
to support planning
• Structure and presentation of NTCC
• To monitor and discuss progress of NTCC
• To offer feedback on partial versions of NTCC
• To maintain regular supervisory contact
• To contact any student who fails to attend supervisory sessions
 Expected Roles Amity School of Business

Student
a) Commit to a schedule of meetings, in order to ensure that the agreed schedule is
adhered to and deadlines met
b) Use supervisory time allocated effectively
c) Manage tutorial / gap lectures/ briefing sessions effectively by preparing for
same in advance
d) Keep appointments which have been arranged
e) To send regularly Weekly Progress Report (WPR) to Faculty guide
f) Maintain a record of supervisory meetings, in the format prescribed by the
university
g) Act responsibly and professionally during any kind of interaction with the host
organization
h) Make use of AUUP guidance and documentation to plan and monitor progress of
the NTCC
i) Recognize ethical responsibilities and understand the regulations with regard to
plagiarism
Initial Briefing of the Student
Amity School of Business

Topic Selection By the Students

Registration of the Students

Faculty Allocation

Continuous Evaluation

Mid Assessment(By Faculty)

Final Assessment (By Faculty)

 Timeline Amity School of Business

• Registration – By July 25, 2020

• WPRs to be submitted to respective Faculty –10
WPRs are to be submitted in each week- Refer
Activity Calendar (Shared earlier)
• Final report submission – October 7, 2020
• Viva – Voce (tentative) – October19, 2020
 Amity School of Business

How to conduct research?

1. Literature & Industry Review
2. Research Methodology
• Hypotheses Development
• Data Collection Method
• Data Analysis Method
 Amity School of Business

Literature Review
• Identify broad area, read general articles/ research papers to
find current trends, issues & keywords
• Find specific articles on identified issue using keywords–
identify Gaps and state Research Problem/Hypotheses
• Sources – Research papers/ articles, trade magazines,
newspapers, theses, working papers
– To be cited/ referenced using APA referencing style
• For Industry Review
– Present growth and Future Projections
– Current issues – PESTLE analysis for Industry
– If specific company – SWOT Analysis
Amity School of Business
Amity School of Business
Amity School of Business
Amity School of Business
Amity School of Business
 Amity School of Business

Research Methodology
• Type of Research – Descriptive or Exploratory
• Research Method:
– Dependent upon Research Problem and Hypotheses formulated
• Data Collection – Primary or Secondary
– Sampling – Probability or Non – Probability
– Survey Methodology – Interview/ location of survey/ focus group etc.
– Questionnaire: Open/ Close ended
• Data Analysis
– Qualitative: Case method
– Quantitative: Univariate or Multivariate with SPSS
• E.g. – T Test/ F Test or Correlation/ Regression/ Factor Analysis etc.
 Amity School of Business

Guidelines for Reporting

Dissertation should include the following:
 Abstract
 Preliminary pages – Title, Declaration, Faculty Approval,
Acknowledgement, Table of Contents
 Introduction to the study
 Literature Review
 Research Gaps – questions, objectives & hypotheses
 Research Methodology and Tools Used
 Data Analysis
 Discussion of results/ Managerial Implications
 Discussion on future scope of research & current limitations
 References (APA style) & Annexure (questionnaire, supporting
material etc.)