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  • Chapter 1 Principles of Marketing

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    Ashianna Kim Fernandez
    3 views46 pages
    The document outlines learning competencies for students to define and understand marketing, describe traditional marketing approaches, discuss the goals of marketing, and identify and explain contemporary marketing approaches. It also includes an activity asking students to consider what they think the goals of marketing are.

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    chapter-1-principles-of-marketing

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    The document outlines learning competencies for students to define and understand marketing, describe traditional marketing approaches, discuss the goals of marketing, and identify and explain contemporary marketing approaches. It also includes an activity asking students to consider what they think the goals of marketing are.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views46 pages

    Chapter 1 Principles of Marketing

    Uploaded by

    Ashianna Kim Fernandez
    The document outlines learning competencies for students to define and understand marketing, describe traditional marketing approaches, discuss the goals of marketing, and identify and explain contemporary marketing approaches. It also includes an activity asking students to consider what they think the goals of marketing are.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 46

    LEARNING COMPETENCIES

    • The learners…
    1. define and understand marketing ABM_PM11-Ia-b-1
    2. describe the traditional approaches to marketing
    ABM_PM11-Ia-b-2
    3. discuss the goals of marketing ABM_PM11-Ia-b-3
    4. identify and explain contemporary marketing
    approaches ABM_PM11-Ia-b-4
    ACTIVITY:

    • What do you think is the goals of


    marketing?

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