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  • Marketing Env

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    Ashianna Kim Fernandez
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    Analyzing the micro and macro environment is important for understanding all the factors that can impact a business. The micro environment refers to the internal and immediate external factors, while the macro environment looks at broader societal, technological, economic, environmental, and political factors in the country or global context that are outside a firm's control. Understanding both environments can help identify opportunities and threats to optimize business decision making.

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    marketing-env

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    Analyzing the micro and macro environment is important for understanding all the factors that can impact a business. The micro environment refers to the internal and immediate external factors, while the macro environment looks at broader societal, technological, economic, environmental, and political factors in the country or global context that are outside a firm's control. Understanding both environments can help identify opportunities and threats to optimize business decision making.

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    © All Rights Reserved
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    6 views19 pages

    Marketing Env

    Uploaded by

    Ashianna Kim Fernandez
    Analyzing the micro and macro environment is important for understanding all the factors that can impact a business. The micro environment refers to the internal and immediate external factors, while the macro environment looks at broader societal, technological, economic, environmental, and political factors in the country or global context that are outside a firm's control. Understanding both environments can help identify opportunities and threats to optimize business decision making.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 19

    ACTIVITY

    •Why do we need to analyze the


    MICRO and MACRO
    environment?

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