SMAC Deep Dive

Copyright © 2013 Accenture. All rights reserved.
1
Agenda
SMAC overview Case Studies

1 •
•
Some facts about 4 disruptive
Technologies
Decode Each Component of the Stack
4 • Business , Operational efficiency
improvement using SMAC
Why SMAC What is in the basket

2 •
•
•
About Digitization
Industry Trends
Drivers of Convergence
5 for IT Service
Company
• Opportunities for IT service Company
Adopting SMAC
3 •
•
•
Benefits of Adopting SMAC:
Banking Sector
Retail Sector
• Telecom Sector
• Insurance sector
Copyright © 2013 Accenture. All rights reserved. 2

Agenda

1 •
•
Technologies

2 •
•
•
About Digitization
Industry Trends
5 for IT Service
Company
Adopting SMAC
3 •
•
•
Banking Sector
Retail Sector
• Telecom Sector

SMAC Overview

1. Decoding - SMAC
SOCIAL
1. What is Social Media?

Its an avenue for simply connecting with family&friends, social media is
increasingly being used for customer engagement and brand building
by firms all across the world
The world‘s top brands are using social media as a meaningful way of
deepening relationships with their customers.
By using social media as a means of interacting with their customers,

businesses can today target their customers in a more informed way
and also gain real-time feedbacks from them

1. Decoding - SMAC
SOCIAL
2. Why it is important for Businesses today?

As per comScore1 an average Indians spent 25% of his/her
online time on social networking sites such as Facebook,
LinkedIn, Twitter and Google+.
1.comScorePress Release dated 19 August 2012“ *Latest available data as of 1stMay 2013Source:-IAMAI6773808417243138

1. Decoding - SMAC
SOCIAL
3. How Businesses are connecting with the customers on Social

Networks.
Indian Brands on Facebook Fans (millions)
According to a 2011 study by CmbConsumer Pulse, customers are more

likely to buy a certain product or recommend them to others after they
have liked the Facebook page or followed the Twitter page of that
Brand/Company.

1. Decoding - SMAC
SOCIAL
4. Benefits of Social Media for Businesses
With 1 in every 4 minutes online being spent on social networking, it

becomes imperative for businesses to have a presence in the social media
circuits. The users on social networking sites are creating tons of data by
conversing, sharing images/videos, reviewing products and comparing
before buying. All this data generated by the social network users, if
analyzed can generate considerable insights for businesses. This is
where Analytics comes in.
1. Decoding - SMAC
ANALYTICS
1. What is ANALYTICS?
Harness the vast data for Descriptive, Predictive,
Prescriptive insights of information to drive business
growth.
The power of analytics in optimizing
business decisions, increasing operational
efficiency and gaining an enhanced
understanding of the customer to create
customer-focused options that drive the
revenues of enterprises and lead to
customer delight.
Better understanding of the customer is

also helping businesses drive innovation
(new products and services) to respond to
fast-changing customer needs and a
competitive landscape.
1. Decoding - SMAC
ANALYTICS
2. Why it is important for Businesses today?

• 2.5 billion gigabytes of data is generated everyday.
• 90% of the data available today has been created in
the past 3-4 years.
• The amount of data generation is primarily driven
because of the use of click stream, mobile apps and
social media.
• Facebook generates 500 terabytes of data everyday
and Twitter generates 12 terabytes of data everyday.
• This pool of data to determine how best it can be
mined and gauge their customers‘ likes and dislikes.
• As data from weblogs, social media posts, sensors,
images, emails, audio and video files emerge as
sources of insights, it presents a huge competitive
opportunity for businesses.
NASSCOM

1. Decoding - SMAC
ANALYTICS
3. How Businesses benefited by
Analytics

1. Decoding - SMAC
CLOUD
1. When and What is Cloud?

Cloud technologies have enabled all technology resources to be
connected through a utility model to run effectively in a cost-optimized
manner. Now, businesses do not have to worry about huge upfront
investments (in software, hardware and storage), in-person servicing costs
and issues relating to multiple new charging models and remote servicing of
technology solutions. Best practices are put in place to not only safeguard
data, but also recover it seamlessly in the
event of a catastrophic event.

1. Decoding - SMAC
CLOUD
2. Types of Cloud Structures

1. Decoding - SMAC
CLOUD 3. Service Type Service Providers

1. Decoding - SMAC
CLOUD
Expected Global Market Size in 2020 (USD in Billions)
Source: NASCOM

1. Decoding - SMAC
MOBILE
1. MOBILITY Access Data.. Anytime. Anywhere
Mobile technologies have enabled people to engage, view and act on any
information (if they choose to do so) at their convenience. They enable
hands-on entrepreneurs to obtain a clear view of their business operations
and take decisions in areas ranging from financials to inventory
management, even while they are on the move. Today, financial institutions
are leveraging mobile technologies that support them in their financial
agendas, and multiple modes of payments and remittance solutions are
empowering owners and employees of industries.

1. Decoding - SMAC
MOBILE
2. Mobile Applications
NASSCOM estimates that an

additional 10% IT spend will be
incurred by enterprises to
deploy mobility solutions by
2020, the mobility market
opportunity is estimated to be
worth about USD 140-150
NASSCOM billion globally
Agenda

1 •
•
Technologies

2 •
•
•
About Digitization
Industry Trends
5 for IT Service
Company
Adopting SMAC
3 •
•
•
Banking Sector
Retail Sector
• Telecom Sector

2. Why- SMAC
Its all about , Digitization of Business…!
The table below shows some companies who embraced

the new technologies(Digit Winners) and up- rooted the
prior industry leaders(Widget Winners) to become one
of today‘s leading global enterprises:-

2. Why- SMAC
Its all about , Digitization of Business…!

2. Why- SMAC
The Digital shift – What does that mean?
Influence of digital channels across all stages of

purchasing
Drivers of convergence

Agenda

1 •
•
Technologies

2 •
•
•
About Digitization
Industry Trends
5 for IT Service
Company
Adopting SMAC
3 •
•
•
Banking Sector
Retail Sector
• Telecom Sector

3. Adopting SMAC - Benefits
Banking and Financial service sector
Benefits for banks that adopt this model:
• Emphasizes the culture of an innovative brand

• Maps customer lifecycles better and identifies areas that
most need timely services.
• Garners information and relevant statistics/trends by
mining unstructured data from relevant platforms about
entrepreneurs
• Generates qualified leads by leveraging cost-effective
Channels.
• Tests new products and services for the business
banking segment.
• Continues as the trusted financial partner of choice
for entrepreneurs.
• Nurtures a relationship beyond business banking (building
trust and cross-selling retail products).

Retail sector
Creation of new revenue potential and
enhancement of customers’ convenience
through value-added services.
• Improvement in lead identification and
increase in sales opportunities.
• Reduction in processing costs, fast
realization of payments and improved
customer stickiness due to integrated supply
chain solutions.
• Customers empowered with knowledge,
leading to brand loyalty
• Enabling customers to connect, advertise
and generate new business, and thereby,
increase their incremental
sales capabilities.

Insurance sector
Predict and Prevent claims
Using SMAC technologies, insurers can collect data from various sources that can
be used to predict and prevent claims.
For instance, carriers can predict and prevent potential risk by reviewing data from
multiple sources such as traffic cameras, satellite and weather reports, social
media forums, and location–based services, and relaying a cautionary message to
the customer.
Optimize the Claims Experience
Carriers can optimize the claims experience through increased process

automation across the claims "value chain," focusing on first notice of loss (FNOL),
claims appraisal and claims settlement.

Insurance sector
FNOL: When a loss event occurs, the telematics devices in the automobiles
can initiate the FNOL process automatically, inviting the carrier to proactively
manage the claim.
Appraisal: The automated claims appraiser assignment process would ensure

the best appraisers are assigned, based on skills, location and customer
availability for claims that fit certain rules and limits, the customer can also
transmit images in real-time to the appraiser using their mobile device.
Settlement: The claims settlement process would get "smarter" and leverage
analytics to help choose the right vendor for various services.
This optimized claims experience would not only help settle claims faster and
more efficiently, it will also reduce loss adjustment expenses and the
probability of fraud.

Insurance sector
'Buying' a Retirement Experience :
The mobile ecosystem all set to transform retirement planning:

In the near future, customers will build a "retirement experience" based on
the collective wisdom of the online community involving
The Facebook model: Hear about others' retirement experiences.

The Amazon and Netflix recommendation model: Retirement solution
providers share what others like you have done.
The eBay marketplace model: Providers bid to satisfy customer needs.
The Foursquare model: Customers endorse their retirement providers and
are rewarded for their loyalty.
The "fitness coach" model: To help find an advisor that is a perfect match
with the consumers' needs.

Telecommunication Industry
• In KPMG Media and Telecommunications 2013 Outlook Survey:
Biggest drivers of company’s revenue
growth: next 1-3 years

Agenda

1 •
•
Technologies

2 •
•
•
About Digitization
Industry Trends
5 for IT Service
Company
Adopting SMAC
3 •
•
•
Banking Sector
Retail Sector
• Telecom Sector

4. Adopting SMAC – Case Studies
1. AT&T
Connected Car
Vehicle-to-Vehicle connectivity
Embedded global wireless module, Vehicle-to-infrastructure
Sound system – Download songs from private cloud
Rear Seat Infotainment – 4G connectivity and Wi-Fi access
https://www.youtube.com/watch?v=uoZHPZ1CXkk
Mobile Wallet
Mobile Wallet is a free mobile app to let you pay for
purchases with just a tap of your Smartphone.
The Wallet holds credit and loyalty cards.
Wallet stores sensitive data on a special chip in your phone
that's designed to restrict unauthorized access.
The Mobile Application Development from AT&T managed

solution includes software, Web hosting, and professional and
managed services to help your business run more smoothly

2. ADIDAS
Adidas, a leader in the sporting goods industry implemented a
cutting-edge mobile campaign that helps provide a complete
scope for how mobile advertising assists in brick and mortar
sales. Potential customers often interact with a retailer’s mobile
website to locate a nearby store. Knowing this, Adidas created an
online-to-offline mobile campaign. By leveraging location
extensions in the search ads, users were directed to the store
locator page which helped drive in-store traffic.
Adidas recognized that in order to build an effective mobile

presence, it had to pivot customers thinking to understand how
mobile drives value beyond mobile commerce, particularly in-
store sales. This enabled Adidas to prove that mobile created a
680 percent incremental increase in ROI.( "Understanding the
Full Value of Mobile: Adidas Drives In-Store Traffic with Mobile",
Google Insights, http://www.google.com/ think/case-studies/adidas-and-iprospect-explore-in-

store-conversions.html, accessed August 22, 2013)

3. Others

4. RED Bus - India

Agenda

1 •
•
Technologies

2 •
•
•
About Digitization
Industry Trends
5 for IT Service
Company
Adopting SMAC
3 •
•
•
Banking Sector
Retail Sector
• Telecom Sector

5. IT service Industry – SMAC
SMAC is said to be the “the third generation of IT service”.
Big data analytics projects will seek new revenue and operational efficiencies.
APIs expose data and services both internally and externally in a Web-based
client-server fashion. API development projects will generate revenue for IT
services industry.
Mobile Enterprise Application Platforms (MEAPs) foster an ‘any application to

any device’ strategy that bring together five key elements
– devices, mobile middleware, management tools, a development environment
and an integration framework. IT services company who can have a pool of
expertise in the MEAP framework can generate revenue.
The Global Mobile Enterprise Application Platform market will reach $1.6
billion USD in 2015.
Social,mobile,analytics and cloud(SMAC) can turnout to be the game changers

for the $108 billion Indian IT industry.
It is estimated that Indian IT vendors could generate $225billion in SMAC
related revenue by 2020.
5. IT service Industry - SMAC

5. Accenture in SMAC world- Insight
1. Accenture Life Science Cloud R&D:

Accenture Life Sciences Cloud to digitally enable the R&D
function , speed the drug development process while
improving quality and cost for the industry.
Members of the Life Sciences Cloud Coalition include
Accenture, Oracle, Eisai, Pfizer, Merck, and other leading
pharmaceutical companies.
2. Accenture Cloud: Cost saver for Rio Tinto:

Rio Tinto is a leading global mining group. Inherent in cloud
services, and from continued lower infrastructure prices.
3. Accenture and Microsoft Hybrid Cloud:

The Accenture Hybrid Cloud Solution for Microsoft Azure
delivers new technologies to migrate and manage
applications between private and public clouds in a
controlled, seamless and automated way – on demand, at
speed and from a single console.
Source: newsroom.accenture.com
4. Accenture offers hyper intelligent tools for Salesforce

as SaaS:
Accenture Accelerates Adoption and Integration of Cloud
Solutions with High-Velocity Salesforce Delivery Tools.
The Accenture Reusable Technical Library for Salesforce is a
global repository available across Accenture with more than
160 high quality and tested assets.
5. Accenture has been qualified vendor on the UK

government G4 Cloud store:
Cloudstore is the government-hosted, online catalogue from
which the public sector can buy cloud services in a faster,
more flexible way, shortening the procurement cycle in many
cases from months to weeks or even days. Accenture is
offering Infrastructure as a Service (IaaS) and Specialist
Cloud Services (SCS) on Cloudstore. Accenture’s portfolio of
cloud services includes specific solutions for police, health
and revenue as well as cloud-specific services

6. Accenture Software for P&C Insurance and Life

Insurance:
Accenture Unveils Enhanced Insurance Claims Management
Software Platform . Upgraded Accenture Claim Components
embeds new analytics capability to help insurers achieve
faster, more efficient claims processing. Now available with a
Software as a Service (SaaS) licensing option.
7. Telstra and Accenture are delivering cloud computing

solutions to organizations across Australia and New
Zealand to improve their business performance.
The Telstra and Accenture alliance helps organizations build
their businesses around cloud by providing access to
technology services such as infrastructure, development,
business processes and applications via a private high speed
data connection.
8. Cricket Australia Live: The Official App

Accenture will support Cricket Australia’s new digital services
offering by providing enhanced digital experiences .
9. Accenture in digital Marketing Alliance with Adobe

Marketing Cloud.
Digital marketing services from Accenture Interactive offered
through Accenture Customer Engagement include customer
experience and design, digital content services, digital analytics,
personalization and media optimization, social media and
collaboration, and campaign management. Clients get Adobe
Marketing Cloud solutions through Accenture Interactive, giving
them a single point of contact to manage their digital marketing
needs. Acquisitions of Reactive Media Pty Ltd (Reactive), Fjord,
Acquity group, avVenta and multi-award winning digital agencies,
specializing in creating and delivering differentiated customer
experiences through digital channels. Accenture is in par with
Adobe a Digital marketing provider.
10.The Accenture Mobile Wallet platform now includes the

Accenture Recommendation Engine, an integrated big data
solution developed by Accenture Interactive and delivered via the
cloud or on-premise through Accenture Analytics, which offers
personalised recommendations to customers in real time.
11. Accenture Acquisition of Gapso, Expands Its Advanced Analytics

Capabilities in Brazil.
Gapso integrated into Accenture Analytics, part of Accenture Digital, and will
further expand Accenture’s analytics capabilities in Brazil. As a result,
Accenture will be able to provide Brazilian companies, mainly in the natural
resources and agribusiness sectors, with bolstered advanced analytics talent,
methodologies and solutions that enable insight-driven decisions that can
optimize operations outcomes at scale.
12. Accenture Works With ABS-CBN Phillipines:
To Deliver Digital Content and Communications Services to Mobile
customers. ABS- CBN is a Philippines’ leading information and entertainment
conglomerate.
13. Accenture Acquired Neo Metrics Analytics S.L., a leading consulting
firm specialized in predictive analytics based in Madrid, Spain. Adding
innovative analytics assets to Accenture’s existing portfolio, including an
advanced modeler solution, which creates industrialized, highly-accurate
analytical models and can help clients to rapidly predict customer behavior,
and new social network analysis capabilities to enable clients to target key
influencers in the customer community more effectively.

Accenture invest more than $400 million in cloud technologies,

capabilities and training by 2015 to focus on delivering the right
cloud services from its network of providers, as well as blending its
own industry solutions and innovations with third party offerings.
Accenture has already worked on more than 4,000 cloud projects

for clients, including over half of the Fortune Global 100, and has
more than 6,700 professionals trained in cloud.
Accenture Developed Innovative Mobile App for the “Lux in

Arcana – The Vatican Secret Archive Reveals Itself” exhibition
Featuring Never-Before-Seen Vatican Documents App enables all
100 priceless documents of the exhibition to be accessible on
smartphones and tablet PCs;
Expo Milano 2015 Official Mobile App Released by Accenture. Its

a Free APp for GOvernment of Italy.The EXPO 2015 app enables
users to manage a personal profile where they can schedule their
trip, purchase tickets and build a personalized agenda.

5. Opportunities for IT service Industry
Business Leaders/ Business Analysts need to Work on these:
Change management of stakeholders:
Customers and employees are using SMAC technologies in their personal lives
and there is a growing expectation of a similar experience in their businesses.
However, the greatest change is needed in scenarios where executives still
believe that these technologies will not affect their businesses.
Experiences from past technology initiatives:
It is likely that the inertia regarding the SMAC initiative is driven by unsuccessful
experiences from past technology initiatives, and it is a case of “once bitten twice
shy.” While it is completely natural to put all IT initiatives in the same bucket, the
correct approach is to reflect on the learning from such programs and ensure that
they are applied to new ones.

Define digital strategy:
Businesses can initiate the process by first undertaking a diagnostic study to

do the following:
• Assess digital maturity across people, processes of technologies of their
organizations across SMAC solutions
• Assess the position and industry maturity of their competitors.
• Develop capability heat maps based on your organizations’ aspirations and
strategies.
Formulate business case:
SMAC initiatives encompass multiple stakeholders across business functions.

Therefore, it is vital that the right KPIs are set at individual and collective
levels.

Use sense and respond approach:
Companies should incubate relevant ideas by taking calculated steps after

obtaining proof of concepts and invest extensively in technologies that work.
Digital strategies also need to be refreshed on the basis of results from
Proof of Concept(s).
Ecosystem-driven:
Evaluate your ROI by joining the SMAC initiative of an ecosystem player. In

such cases, the initial cost of developing a SMAC solution is usually borne
by ecosystem players.

CONCLUSION
Help Customer to get SMAC’ked not “Smacked”
Social Media to engage Customers and brand building

Leverage Mobility to reach market segments to new
customers .
Leverage Advanced Analytics to engage right customer ,
offer right product, understand consumer behavior
Use Cloud to cut operations and CAPEX

Tools Technologies – Enable SMAC
Analytic Tools:
Webanalytics tools:
Google Analytics, Google Tag Manager, Marketo, Spring Metrics,
Woopra, Clicky, Mint,Chartbeat,Kissmetrics, Crazyegg, Mouseflow
Adobe Marketing Cloud, Webtrends, IBM-Coremetrics, Adobe Analytics tools.
Data analytics tools:

Tableau Public,OpenRefine,KNIME,RapidMiner,Google Fusion Tables,NodeXL,
Google Search Operators,WolframAlpha, Lavastorm Analytics, SAS- Business
Analytics software
Note: WolframAlpha is the brain behind Apple's SIRI.
Disclaimer: This is best of my knowledge, Please re-search on the job

market before you learn any of these listed.

Tools Technologies – Enable SMAC
Programming languages:
Java, .Net JavaScript, HTML, and CSS
R statistical programming and MapReduce programming on Hadoop.
, C++, C#, SQL, PL/SQL. Anroid Programming, iOs Mobile developer.
Database models:
Cassandra, Mongo-DB, Hadoop- HDFS
BI Tools:
SAP-HANA, MicroStrategy, SAS.
SalesForce development (Declarative, Apex Coding, VisualForce).SFDC
Advanced Developer certification
Cloud Computing:
Virtualization (Hyper-V, VMware),Vcloud,Vsphere, Active Directory (Multi-Forest,
AD FS, FIM 2010),System Center 2012+, VPNs, Amazon Web Services (AWS)
Strong system level knowledge of Apache and Tomcat, AWS CloudFormation.
Tools: Hudson or Jenkins.
Disclaimer: This is best of my knowledge, Please re-search on the job market before you learn any
of these listed.
Q&A

Thanks for paying Attention

References
https://www.youtube.com/watch?v=l4dnwTwBGh8
https://prezi.com/2lqv6pioaihw/smac-social-mobile-analytics-and-cloud/
http://www.slideshare.net/kpmgindia/the-smac-code?related=1
http://www.sagesoftware.co.in/blogs/influence-smac-enterprise-solutions/
http://searchdatamanagement.techtarget.com/video/SMAC-stack-offers-more-
strategic-data-role-for-IT-teams
https://www.youtube.com/watch?v=jujE79yEu6Y
SMAC- growth driver for SMEs in India? SMAC — the next growth for
ASSOCHAM’s IT WORLD FORUM
comScorePress Release dated 19 August 2012“
Latest available data as of 1stMay 2013Source:-IAMAI6773808417243138
Source:-Socialbakers.com, data as on 1stMay 2013A
India. NASSCOM
Gartner
Mint : News Article dated 4thMarch, 2013
Source: SMAC Cognizant
Source: KPMG
Newsroom, Gartner Website, http://www.gartner.com/newsroom/id/2352816,
accessed on 2 September 2013
References
Newsroom, Gartner Website, http://www.gartner.com/newsroom/id/2352816,

accessed on 3 September 2013
The Modern Corporation: Origins, Evolution, Attributes; Oliver E. Williamson,
Journal of Economic Literature, Vol. 19, No. 4 (Dec., 1981), pp. 1537-1568
The Man Who Invented Management, BusinessWeek, November 27, 2005;
http://www.businessweek.com/stories/2005-11-27/the-man-who-invented-
management,
accessed August 18, 2013
KPMG in India analysis.
"A "Post Digital" World, Really?", Google Insights,
http://www.google.com/think/articles/a-post-digital-world-really.html, accessed
August 19, 2013
SMAC statistics, "state of the media: the social media report 2012”; “Ericsson
mobility report 2013”; KPMG in India analysis
‘Analyse this’, Outlook Business, Kripa Mahalingam, May 26, 2012 issue;

References
‘Analyse this’, Outlook Business, Kripa Mahalingam, May 26, 2012 issue;
http://business.outlookindia.com/article_v3.aspx?artid=280977
http://www.propertycasualty360.com/2012/10/01/who-insures-a-driverless-car
http://www.cutter.com/content-and-analysis/journals-and-reports/cutter-it-
journal/sample/itj1302/itj1302c.html
http://bitpipe.computerweekly.com/detail/RES/1350645781_191.html
http://www.avanade.com/Documents/Research%20and%20Insights/
FY11_Cloud_Exec_Summary.pdf 5.
http://digitaljournal.com/article/327359#ixzz2Q3WeeD3U
http://www.connected worldmag.com/latestNews.aspx?
id=NEWS120601060257683, 7.
http://www.adlittle.com/downloads/tx_adlreports/ADL_AMG_2012_Connected_
Car.pdf.

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Copyright © 2013 Accenture. All rights reserved.

SMAC overview Case Studies

Why SMAC What is in the basket

Copyright © 2013 Accenture. All rights reserved. 2

SMAC overview Case Studies

Why SMAC What is in the basket

Copyright © 2013 Accenture. All rights reserved. 3

Copyright © 2013 Accenture. All rights reserved. 4

1. What is Social Media?

By using social media as a means of interacting with their customers,

Copyright © 2013 Accenture. All rights reserved. 5

2. Why it is important for Businesses today?

Copyright © 2013 Accenture. All rights reserved. 6

3. How Businesses are connecting with the customers on Social

According to a 2011 study by CmbConsumer Pulse, customers are more

Copyright © 2013 Accenture. All rights reserved. 7

4. Benefits of Social Media for Businesses

With 1 in every 4 minutes online being spent on social networking, it

Better understanding of the customer is

2. Why it is important for Businesses today?

Copyright © 2013 Accenture. All rights reserved. 10

Copyright © 2013 Accenture. All rights reserved. 11

1. When and What is Cloud?

Copyright © 2013 Accenture. All rights reserved. 12

2. Types of Cloud Structures

Copyright © 2013 Accenture. All rights reserved. 13

Copyright © 2013 Accenture. All rights reserved. 14

Expected Global Market Size in 2020 (USD in Billions)

Copyright © 2013 Accenture. All rights reserved. 15

Copyright © 2013 Accenture. All rights reserved. 16

NASSCOM estimates that an

SMAC overview Case Studies

Why SMAC What is in the basket

Copyright © 2013 Accenture. All rights reserved. 18

Its all about , Digitization of Business…!

The table below shows some companies who embraced

Copyright © 2013 Accenture. All rights reserved. 19

Copyright © 2013 Accenture. All rights reserved. 20

The Digital shift – What does that mean?

Influence of digital channels across all stages of

Copyright © 2013 Accenture. All rights reserved. 21

SMAC overview Case Studies

Why SMAC What is in the basket

Copyright © 2013 Accenture. All rights reserved. 22

• Emphasizes the culture of an innovative brand

Copyright © 2013 Accenture. All rights reserved. 23

Copyright © 2013 Accenture. All rights reserved. 24

Optimize the Claims Experience

Carriers can optimize the claims experience through increased process

Copyright © 2013 Accenture. All rights reserved. 25

Appraisal: The automated claims appraiser assignment process would ensure

Copyright © 2013 Accenture. All rights reserved. 26

The mobile ecosystem all set to transform retirement planning:

The Facebook model: Hear about others' retirement experiences.

Copyright © 2013 Accenture. All rights reserved. 27

Copyright © 2013 Accenture. All rights reserved. 28

SMAC overview Case Studies

Why SMAC What is in the basket

Copyright © 2013 Accenture. All rights reserved. 29

The Mobile Application Development from AT&T managed

Copyright © 2013 Accenture. All rights reserved. 30

Adidas recognized that in order to build an effective mobile

Google Insights, http://www.google.com/ think/case-studies/adidas-and-iprospect-explore-in-

Copyright © 2013 Accenture. All rights reserved. 31

Copyright © 2013 Accenture. All rights reserved. 32

Copyright © 2013 Accenture. All rights reserved. 33