Bansilal Ramnath Agarwal Charitable Trust’s

Vishwakarma Institute of Technology

Upper Indira Nagar, Bibwewadi, Pune, Maharashtra 411037

Presentation on
Data Science (What, Why & How)

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 Group Details

SR. NO. NAME OF THE STUDENT ROLL NO. PRN NO.

Subject:- DS HA
1 Yash Balasaheb Mali 58 12220205 Class:- D
Batch:- 03
2 Om Hemant Nevkar 62 12220108 Group No.:- 03
Department Of
3 Rohit Sharad Paikrao 64 12220044 Multidisciplinary Engineering

4 Vikas Subhash Sanap 74 12220188

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 Key points of the Presentation

1 Introduction 4 DS In AMUL

2 What, Why & How 5 Graphs of AMUL

3 Companies Using DS 6 Results & Conclusion

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1 Introduction

Market, Market,…..??
What is Market? Specific
Audience Market

Fig. No. 1:- Shark Tank SONY Live Series Fig. No. 2:- Understanding Specific market

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1 Introduction

Outcome to the Company by using Data

Science

• Improved decision-making
• Increased efficiency
• Cost reduction
• Enhanced customer experience
• Competitive advantage
• Predictive analytics
• Personalized marketing
• Improved product development
Fig. No. 3:- Benefits of Data Science filed for the company
• Fraud detection
• Risk management
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2 What, Why & How

A WHAT IS DATA SCIENCE

B WHY IT IS IMPORTANT

C HOW WE CAN IMPLEMENT IT IN OUR LIFE

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2 What, Why & How A WHAT IS DATA SCIENCE

A. Data science is a way of analyzing

large and complex data sets using

statistical and computational methods.

B. It combines techniques from different

fields like statistics and computer

science to extract insights and

Fig. No. 4:- Spandan Pocket ECG By Sunfox Tech-Shark Tank
knowledge from the data. India

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2 What, Why & How
B WHY IT IS IMPORTANT

Finance:-
Detects fraud and financial crimes.
Optimizes investments and forecasts market trends.

Marketing:-
Develops targeted campaigns and effective strategies.
Enables personalized recommendations and
promotions.

Manufacturing:-
Identifies inefficiencies and areas for improvement.
Enables quality control and defect detection.

Retail:- Fig. No. 5:- Defect Detection of the meter

Enables personalized recommendations and
promotions.
Optimizes inventory and supply chain management.

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2 What, Why & How C HOW WE CAN IMPLEMENT IT IN OUR LIFE

Personal finance:- Use data analysis to manage

expenses, income, savings, and create a budget plan.

Fitness and health:- Use wearable devices to track

physical activity and health data, and develop
customized workout plans.

Travel planning:- Use data analysis to find the best

travel deals and plan optimized itineraries.

Social media:- Use data analysis to develop a social

media strategy that aligns with personal brand.
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3 Companies Using DS

AMUL Butter Magicpin co. Lenskart

Behaviour And Preferences Personalized Recommendations Personalize The Shopping Experience

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4 DS In AMUL

Milk Production Optimization

Distribution Optimization

Consumer Analytics

Quality Control

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4 DS In AMUL

Milk Production Optimization Distribution Optimization

• Amul uses data analytics to •Amul optimizes its distribution network using

optimize milk production. data analytics in India

• They analyse factors such as cow •Network includes 3,000+ wholesale distributors

breed, feed, and milk yield. and 700,000+ retail outlets

• Data science helps Amul identify the •Analysis of consumer demand, inventory levels,

most productive cows. and delivery times is done

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4 DS In AMUL

Consumer Analytics Quality Control

•This helps Amul create promotional •They analyze data such as pH levels, bacterial

offers that resonate with their counts, and fat content to ensure high quality

customers. standards.
•During the COVID-19 pandemic, •Data analytics are used to monitor the quality of

Amul launched a digital campaign to their butter, which has specific fat content

encourage online dairy product requirements.

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5 Graphs of AMUL

Gross Margin (%)

2020-21
2019-20
2018-19
2017-18
2016-17
2015-16
2014-15
2013-14

Graph No. 01:- Gross Profit of the AMUL 2012-13

2011-12
2010-11
2009-10
2008-09
2007-08
2006-07
2005-06
2004-05
2003-04
2002-03
2001-02
2000-01
0 5 10 15 20 25 30 35

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5 Graphs of AMUL

Year New product name Product category Target market Launch region
Amul Brownie Ice
2021 Cream Ice cream Dessert lovers All India

2020 Amul Pure Ghee Dairy Cooking enthusiasts All India

Health-conscious
2019 Amul Camel Milk Dairy consumers Gujarat

2018 Amul Happy Treats Snacks Children All India

2017 Amul Kool Koko Beverages Young adults West Bengal

2016 Amul Paneer Dairy Vegetarians All India

2015 Amul Puffles Ice cream Teens Mumbai

Table No. 01:- Newly Launched Products of AMUL

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6 Results & Conclusion

Results Conclusion

•It transforms businesses and industries by •Amul uses data science to optimize
enabling informed decision-making and milk production, distribution and
effective strategies. supply chain management
•Amul uses data analytics to analyze consumer •Data analytics and machine
behavior and preferences for targeted learning lead to better decisions,
marketing. cost savings and increased profits.
•Amul uses predictive analytics to optimize
production and distribution processes, reducing
waste and saving costs.
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Thank You!

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