Advanced Studies in

Business
Section No.2
(Lecture 3)

Dr. Marwa Taha

Advanced Studies in
Business
Choose the correct answer
1) What is a corporate identity?
A) The way a business presents itself to the public
b) The way a business advertises its products
c) The way a business communicates with its employees
d) The way a business manages its finances
2) How is a corporate identity typically visualized?
a) Through product design
b) Through public relations
c) Through advertising
d) Through branding and trademarks
3) What is the aim of a corporate identity?

a) To increase the company's profits

b) To improve employee satisfaction
c) To make a company distinctive and differentiate itself from
competitors
d) To attract new customers
4) What is the difference between corporate image and
corporate identity?
a) Corporate image focuses on visual elements, while corporate identity
includes the effects of organizational culture.
b) Corporate image refers to a company's size and structure, while
corporate identity refers to its products and services.
c) Corporate image is related to advertising, while corporate identity is
related to public relations.
d) Corporate image is the way a company communicates with its
employees, while corporate identity is the way it communicates with the
public.
5) What are the main factors that affect corporate
identity?
a) The size and structure of the company
b) The company's products and services
c) The company's communication efforts
d) All of the above
6) How does the diversity of a company impact its corporate identity?

a)The more diversified the company is, the more its messages can
be differentiated.
b) The more diversified the company is, the less its messages can
be differentiated.
c) The diversity of the company has no impact on its corporate
identity.
d) The diversity of the company only impacts its corporate image,
not its corporate identity
7) What role does communication effort play in shaping corporate identity?

a) The more coherent and numerous the messages, the more

clearly differentiated and identified the company's image becomes.
b) Communication effort has no impact on corporate identity.
c) The less coherent and numerous the messages, the more clearly
differentiated and identified the company's image becomes.
d) Communication effort only impacts corporate image, not
corporate identity
8) Why is time important in building a good corporate
identity?

a) Time has no impact on corporate identity.

b) A good corporate identity can be built quickly without much
effort.
c)It takes time and effort to build a good identity.
d) Time is only important in building a corporate image, not
corporate identity.
9) How can a negative behavior impact a company's
corporate identity?

a) It has no impact on corporate identity.

b) It can destroy the company's identity quickly.
c) Negative behavior only impacts corporate image, not corporate
identity.
d) Negative behavior can improve corporate identity
10) What is the definition of a brand?

a) A product or service that differentiates the organization from

others
b) A type of advertising strategy
c) A legal protection for a company
d) A marketing technique to increase sales
11) Why is a brand considered one of the most valuable
assets for a company?

a) It helps maintain product and service quality

b) It increases prestige and status of the company
c) It legally protects the firm
d) It motivates consumers for purchasing the products
12) What is horizontal differentiation in relation to
brands?

a) Differentiating products based on price points and

quality marks
b) Perceiving homogeneous products differently by
consumers
c) Creating brand trust, loyalty, and awareness
d) Identifying the ideal target market for a brand
13) What is the main objectives of branding from the
following?

a) To motivate consumers for purchasing the products

b) To increase brand trust and loyalty
c) To legally protect the firm
d) To differentiate a firm's product
14) What does effective brand management enable?

a) Increasing the price of products

b) Building loyal customers through positive brand
associations and images
c) Developing an ideal brand message
d) All of the above
15) Which of the following components are necessary for brand
success?

a) Brand identity, brand image, brand culture, and brand

personality
b) Positioning the brand in the same domain as competitors
c) Increasing brand trust, loyalty, and awareness
d) Developing a strong target market
16) What is the main focus of implementing a
successful brand strategy?

a) Positioning the brand in the same domain as competitors

b) Developing a strong brand identity, brand image, brand
culture, and brand personality
c) Identifying the ideal target market and understanding their
motivations
d) Increasing brand trust, loyalty, and awareness