USING KIOSKS ORDERING

MACHINE AS A COMPETITIVE
STRATEGY AND ITS EFFECT
TO THE COMPANY SALES IN A
SELECTED STORE IN THE
CITY OF SAN JOSE DEL
MONTE, BULACAN
By: Beltran, Andrian B.

Curimao, Jermil R.
Chapter 1
Introduction

Since the pandemic started, businesses, whether big and small, have also started to increase losses.
According to UP Mindanao, The COVID-19 has led to reduced economic activities worldwide
across all industries. The pandemic has negatively impacted enterprises such as in the form of
increasing costs, reducing sales, and labor-related challenges including compensation. A critical
component of adaptation is being prepared for change, especially in the face of unexpected
situations like the COVID-19 epidemic. This study will serve as one of their strategic references
to establish and continue the business with lower cost and likely profitability. The research is
about using kiosk ordering machines as a business strategy to increase sales. Kiosk is a self-
service ordering machine which is typically seen at fast-food restaurants like McDonald’s and
Jollibee where customers place and pay for their own orders at kiosks that enables totally
contactless and frictionless service.
Chapter 2
Theoretical Framework

The Attribute-Based Model supports a cognitive approach to decision making and the main idea of this model is that
consumers evaluate service quality using a compensatory process where attributes related to the technology based self-
service (TBSS)

Five attributes include speed of delivery, ease of use (effort and complexity), reliability (accuracy), enjoyment, and control.
However, empirical support was found for only three attributes – ease of use, enjoyment, and control.
Chapter 3

there is no changes in chapter 3

Chapter 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter deals with the presentation, analysis and interpretation of data gathered in the
study. The analysis and interpretation of data executed based on the results on the research
instrument. The researchers find out that the result of the survey questionnaire is to determine if
there’s an effect on using kiosk ordering machine as a competitive strategy and its effect to the
company sales in a selected store in the city of San Jose del Monte, Bulacan.

Frequency and Percentage of the Demographic Profile of the respondents based on their Age, Sex,
Position and lastly the monthly income.
It shows that the majority of our respondents
has is from 21-25 years old with the
percentage of 54% followed by 26-30 years
old with the percentage of 34% and 31-35
years old with the percentage of 8% and
36-40 years old and 46-50 years old got the
same average with the percentage of 2%
and 41-45 years old and 51 and above with
0%.
 It shows that the majority of our respondents has
from female with percentage of 52% and the
second is the male with the percentage of 48%

This Table shows that the majority of the respondents

are Employees with a percentage of 76% followed by
Entrepreneur and Manager with the same average and
percentage of 12%. It denotes that the majority of our
respondents are Employees and to be followed by
Entrepreneur and Manager.
 This Table shows that the majority of the respondents
are Employees with a percentage of 76% followed by
Entrepreneur and Manager with the same average and
percentage of 12%. It denotes that the majority of our
respondents are Employees and to be followed by
Entrepreneur and Manager.

This table shows that the majority of the respondents

are earning an Monthly Income of 20,000-25,000 a
month with the percentage of 76% and followed by
earning an income of 25,001-30,000 with a
percentage of 20% . It denotes that the majority of
respondents are earning an average income on their
business.
 It illustrated that the highest number of respondents
was in Consumer Experience with the weighted
mean of 4.05 and verbally interpreted Agree.
Followed by Ease of Ordering, with a weighted
mean of 4.02 and verbally interpreted Agree.
Lessen Human Contact got the weight mean of 3.83
and a verbal interpretation of Agree.
it shows, that the highest number of the respondents
was in Operational Efficiency with a weighted
mean of 4.00 and verbally interpreted Agree.
Followed by Quality Service with a weighted mean
of 3.94 and verbally interpreted Agree.The lowest
was from the Customer Retention with a weighted
mean of 3.84 and verbally interpreted Agree.
Chapter 5
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

This chapter presents the summary of findings, the conclusion made and the recommendation
offer.

Summary

The study was conducted at San Jose del Monte City, Bulacan in December 2022, with a total
of 50 managers/employees/entreprenuer of the fast-food companies. Descriptive and Purposive
sampling was used in this study. The researchers used a validated survey questionnaire in order to
reveal the effect of the variables. The statistical tools used were frequency and percentage
formula, Weighted Arithmetic Mean and Chi square.
 This was conducted to determine the use of kiosk ordering machines as a competitive strategy
and its effect on the company sales in selected stores at the City of San Jose del Monte, Bulacan. It
aims to find out the answer to the following questions: How may the demographic profile of
respondents be described in terms of: Age, Sex, Position, and Monthly Income. How may the
using kiosk ordering machines as a competitive strategy be identified in terms of: Ease of
Ordering, Lessen Human Contact, and Consumer Experience. How the company sales are
assessed in terms of: Customer Retention, Operational Efficiency, and Quality Service. Is there a
significant Effect of using kiosk as a competitive strategy to the company sale among selected
stores in San Jose Del Monte Bulacan? What are the possible recommendations for the better
result of this study?
Conclusion
1. The researchers concluded that the most of the respondents from the fast-food chains around the City
of San Jose del Monte, Bulacan, are 21-50 years old and 52% are female respondents that work at fast-
food restaurants companies. Most respondents are employees with 76%. Majority of respondents earned
20,000-25,000 pesos monthly.

2. The managers/employees defined using kiosk ordering machines as a competitive strategy in terms of
ease of ordering to improve the consumer experience and reduce the stress caused by delays and queues,
and speeds up ordering processes. Lessen human contact is being promoted since it is a self-service
ordering machine that helps with social distancing, and reduces the need to rely on unnecessary human
contact. Consumer Experiences are improving because this technology is intuitive and easy to use, so
even first-time customers can place orders flawlessly and seamlessly.
Conclusion
3. The effects to company sales of using kiosk ordering machines assessed in terms of Customer
Retention, consumers tend to go back to the same restaurant because of the quality of service especially
now that the ordering process is easy and dependable. Operational Efficiency, self-service kiosks
increase revenue and decrease operational costs. Quality Services, ordering processes are being
enhanced and staff can focus on providing better quality products and service.

4. After the tabulation and the interpretation of the data gathered, the researchers conclude that there is a
significant effect on the study on using kiosk ordering machines as a competitive strategy and its effect
on the company sales at the City of San Jose del monte Bulacan.
Recommendation
1. Researchers recommend using kiosk ordering machines as a competitive strategy to make their
business more efficient and improve the customer dining experience. It allowed them to
completely change the customer experience and significantly decrease waiting times while, at the
same time, increasing the number of orders their restaurants could process, providing customers
payment options such as cash, debit cards, credit cards and e-wallet, also to boost brand revenue,
increase staff productivity while keeping employees and customers safe.

2. Recommendation from table 6, companies should kiosk ordering machines as an economic

method of advertising and marketing your businesses; it reduces the marketing expenses, which
allows them to invest more money toward retail and customer service. Better customer service
decreases the management cost. It enables the company to communicate your marketing message
without using a lot of resources, allowing you to concentrate on your sales staff and boost
conversion rates.
Recommendation
3. The results and conclusion of this study is helpful for consumers as their understanding about
kiosks ordering machines and its effectiveness, in addition to, insight about different business
strategies that companies established for better customer experience which may allow them to
learn what should expect and assume about using kiosk ordering machines.

4. Future Researchers, of the same business course, of the same or related topic could improve
related studies by widening their scope. And should focus, not only on franchising companies
and food-based companies, but also small businesses and with different nature of business.
 That will be all,
Thank you so much!