ITC – TECHNICAL ANALYSIS

IMPERIAL TOBACCO COMPANY OF INDIA LTD :

ITC Limited, formerly known as the Imperial To b a c c o

C o m p a n y of India Limited, is a n Indian conglomerate
c o m p a n y headquartered in Kolkata, The C o m p a n y w a s
incorporated o n August 24, 1910 under the n a m e
Imperial To ba c c o C o m p a n y of India Limited. As the
C o m p a n y ' s ownership progressively Indianised, the
n a m e of the C o m p a n y w a s c h a n g e d to India To b a c c o
C o m p a n y Limited in 1970 a n d then to I.T.C. Limited in
1974. 'ITC' is to d a y n o longer i n a n initialized form. a n d is
currently o n e of India's largest private sector companies'
operates in various business sectors, including Fast-
Moving Consumer G o o d s (FMCG), Hotels, Paperboards
a n d Packaging, Agri-Business, a n d Information
Technology. S o m e of its well-known brands include
Aashirvaad, Sun feast, Bingo!, Classmate, a n d Yippee! in
the F M C G segment. The c o m p a n y has a strong
presence in the hospitality industry with its luxury hotel
chain called ITC Hotels.
• ITC is one of the leading companies in the FMCG
market. Its products have reached over 150
million Indian households. ITC on May 18, 2023, reported a
standalone net profit of Rs 5,090 crore . . It is the market
leader in the tobacco manufacturing industry with a
• 78% market share. Thus this makes us keen to know the
business model of ITC.
The business model is used
to determine a company’s plan for generating revenue. It
determines the products or services the business plans to
sell, its identified target market, and any anticipated
expenses.
• Now ITC is recognized as a company that has the
most valuable brands in the world. Here are some
ITC items that have the most impact on the
company –
• FMCG- Some of the food ITC brands are Aashirvaad,
Bingo! Sunfeast, Fabelle, Sunbean, Yippee!,
Farmland, B Natural, ITC Master Chef, Kitchens of
India, mint-o, GumOn, and Candyman. Some of the
personal care item brands are Essenza Di Wills,
Dermafique, Fiama, Vivel, Engage, Superia, Nimyle,
Neemwash, Savlon, Shower to Shower, and
Charmis. ITC sells education and stationery items
under the brand’s Classmate and Papercraft.
How to Insert a 3D Model from Remix3D

• Apparel- ITC sells lifestyle clothing under the brand name

of Wills lifestyle. It provides its customers with the best
quality products.
• Hotels – In 1975 the journey of their hotel industry
started. ITC has the second largest hotel chain. Such as
ITC One, Towers, Eva, and the Executive Club.
• Agribusiness- India’s 2nd largest Agri product exporter is
the ITC agribusiness.
 .
• Paperboard and packaging- It was first started
with packaging and printing in 1925. ITC has eco-
friendly and high-quality paperboards and special
3D Control
papers.
. ITC provides services regarding printing
and packaging.

• ITC infotech– ITC has a global technology

service and solutions provider brand as ITC
infotech.
 TECHNICAL ANALISIS

Technical analysis is a means of examining and

predicting price movements in the financial markets,
by using :historical price charts and market statistics.
Traders use charts to spot trends
and patterns in prices. There are three types of trends:
uptrend (prices go up), downtrend (prices go down),
and sideways (prices move within a range)
Technical analysis mostly
uses bar charts, candlestick charts, line charts, and
point and figure charts. Technical analysts utilize these
chart patterns to identify trade signals.
 CHARTING TECHNIQUES
It is the heart of technical analysis and it is the basic working tool of technical analyst.chart
is simply a graphical reprasantation of series of data over a period of time.

A line chart is used to show information
that changes over time. Line charts are
created by plotting a series of several
points and connecting with a straight
line.
A diagram in which the numerical
values of variables are represented
by the height or length of lines or
rectangles of equal width
Candlesticks are graphical representations of
price movements for a given period of time.
They are commonly formed by the opening,
high, low, and closing prices of a financial
instrument
 NSE - NSE Real Time Price. Currency in INR
Follow

TECHNICAL ANALYSIS OF ITC LTD USING CHART PATTERNS

Following a the various prices of ITC LTD in the past months : That is from
march 31st to October 27th,

Date Open High Low Close

01-04-2023 384 428.25 378.5 425.55

01-05-2023 425.55 452 411.35 445.5

!
01-06-2023 447 455.9 433.85 451.6

01-07-2023 451.6 499.7 450.05 465.7

01-08-2023 466 468.85 436.1 439.7

01-09-2023 440 457 436.65 444.4

01-10-2023 444.4 458.2 427.05 434.35

 TECHNICAL INDICATOR

A technical indicator is a mathematical pattern derived from historical data used by technical traders or
investors to predict future price trends and make trading decisions. It uses a mathematical formula to
derive a series of data points from past price, volume, and open interest data.

The data’s mentioned above can be analysed by using technical indicators:

Some of the commonly used mathematical technical indicators are;

1. Simple moving average

2. Exponential moving average

Both simple moving average and exponential moving average are two sides of one coin ,that is division of moving
average.
 MOVING AVERAGE
A moving average (MA) is a widely used technical indicator that smooths out price trends by filtering out the noise
from random short-term price fluctuations.
 Simple moving average

Simple moving
averages calculat
e the average of
a range of prices
by the number of
periods within
that
range.following
figures shows
the simple
moving average
of the data
relating to shares
given by ITC LTD
in the various
months of
current financial
From the above showed figure it is clear about simple moving average rates of various data given by itc ltd.
To calculate a simple moving average (SMA) as a technical indicator for shares, follow these steps:

 Select a time period: Determine the number of periods you want to use for your SMA. Common choices
are 50, 100, and 200 days, but you can adjust this based on your analysis goals.

 Gather the historical data: Collect the closing prices of the shares for the chosen time period. You need a
set of consecutive closing prices to calculate the moving average.
 Calculate the SMA:
 Add up the closing prices for the selected time period.Divide the sum by the number of periods in your
time frame.Formula:
SMA = (Sum of Closing Prices for 'n' Periods) / 'n’
• For example, if you want to calculate a 50-day SMA, you would sum the closing prices of the last 50 days
and then divide the total by 50.Plot the SMA: Plot the calculated SMA on a chart with the corresponding
time periods. This will show you the average price over time, which can help identify trends and potential
support or resistance levels.
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