Citi Bank - Case Study

Financial Performance Measure and Evaluation

 The team

Anamika Anan Suhie Rakibul Muhaimin

Financial
Introduction S.W.O.T performance Methods Conclusion

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 Citi banks - Financial
Performance Measure and 1. Strategy
Evaluation 2. Customers satisfaction

3. Performance scorecard
Introduction
4. Benchmark
SWOT Analysis of Citibank

● Strength
● Weakness
● Opportunities
● Threats
 1.Revenue Analysis

Citi banks - Financial 2.Profitability Ratio

Performance Measure and
Evaluation 3.Asset Quality

4.Capital Adequacy
The key financial performance 5.Liquidity
metrics used in the case study
such as- 6.Risk Assessment

7.Efficiency Ratio
Methods of Financial Performance Measure and
Evaluation

Focus on
Customer
Non- Performance SWOT
satisfaction
Financial Scorecard Analysis
surveys.
Elements
 Citi banks - Financial
Performance Measure and
1. Key Problems and Issues
Evaluation
2. Data Analysis
Conclusion 3. Alternative Solutions
● Survey Monkey
In conclusion, Citibank needs to strike a balance between
financial and non-financial performance measures to gain
● Performance Prism
a competitive advantage in today's challenging banking
environment. While the specific solution may vary, the
● Outsourcing
bank should prioritize customer satisfaction as a strategic
objective.