Those who

influence us the
most online

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Let’s get started
with a discussion
 Discuss the questions.

➔ Do you follow anyone famous online? If so, what do you like about
them?
➔ Who is an influencer? Why do people become influencers?
➔ Have you ever bought a product or service because an influencer
advertised it?
➔ How honest do you think influencers are?

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 Brainstorming exercise

- What are the words or phrases that you can use to talk about online,
social media, and social media influencers.

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Let’s learn some vocabulary
Read the sentences and choose the correct prepositions.

A. There’s no point reaching out/over to a celebrity because they will never write
back.
B. I only use social media to be on/in touch with friends and family.
C. I’m always excited for/about new posts from my favourite celebrities.
D. I only follow people that I have something in common with and that I can relate
on/to.
E. I prefer to follow people who focus on/to certain topics and don’t just show
their entire life.

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Let’s check the answers.

A. There’s no point reaching out/over to a celebrity because they will never write
back.
B. I only use social media to be on/in touch with friends and family.
C. I’m always excited for/about new posts from my favourite celebrities.
D. I only follow people that I have something in common with and that I can relate
on/to.
E. I prefer to follow people who focus on/to certain topics and don’t just show
their entire life.

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 Discuss if you agree with the statements.

➔ There’s no point reaching out to a celebrity because they will never

write back.
➔ I only use social media to be in touch with friends and family.
➔ I’m always excited about new posts from my favourite celebrities.
➔ I only follow people that I have something in common with and that I
can relate to.
➔ I prefer to follow people who focus on certain topics and don’t just
show their entire life.

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Read the text and complete the gaps with the words in the box.

authentic captions engagement niche

If you decide to become an influencer, first of all, think about your

……………………………………….. : what you would like to portray. Along
with pictures and short ……………………………………….. , be ready to
write longer posts that people will read and relate to. Have some
……………………………………….. with your audience by responding to
those who reach out and being in touch with your followers. And remember to
be ……………………………………….. – that’s the only way people will
believe you.
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Let’s check the answers.

authentic captions engagement niche

If you decide to become an influencer, first of all, think about your

niche
……………………………………….. : what you would like to portray. Along
captions
with pictures and short ……………………………………….. , be ready to
engagement
write longer posts that people will read and relate to. Have some
……………………………………….. with your audience by responding to
those who reach out and being in touch authentic
with your followers. And remember to
be ……………………………………….. – that’s the only way people will
believe you.
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In a moment, you’ll watch a video titled:

Micro-influencers: the future of

influencing?
Watch the first part (to 00:59) of the video about micro-influencers. Discuss
what the term ‘micro-influencer’ means.

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Watch the second part of the video (from 00:59 to 03:16) and say if the
statements are true or false.
A. They don’t need to have a particular niche.
B. You can become a micro-influencer by posting
pictures with captions that other people can relate
to.
C. Micro-influencers have under 10k followers.
D. Micro-influencers don’t receive as much
engagement as influencers because they have fewer
followers.
E. Micro-influencers shouldn’t just focus on one
specific topic. Being authentic and true to yourself
is the only thing that matters.
F. The main difference between micro-influencers and
celebrity influencers is that the first group is more
likely to respond if you reach out to them.
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Let’s check the answers. [part 1/2]

A. They don’t need to have a particular niche.

False. It’s still about your aesthetic and your niche and what you want to portray on
social media.
B. You can become a micro-influencer by posting pictures with captions that other people
can relate to.
True
C. Micro-influencers have under 10k followers.
False. They can have between 5k and 100k followers.
D. Micro-influencers don’t receive as much engagement as influencers because they have
fewer followers.
False. Micro-influencers receive more engagement because their followers feel they can
be in touch with them.
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Let’s check the answers. [part 2/2]

E. Micro-influencers shouldn’t just focus on one specific topic. Being authentic and true to
yourself is the only thing that matters.
False. While it’s important to be authentic and true to yourself, it’s still better for micro-
influencers to have a niche.
F. The main difference between micro-influencers and celebrity influencers is that the first
group is more likely to respond if you reach out to them.
True

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Read the statement below and discuss the reason for this trend. Watch the
third part of the video (from 03:38) and check your answer.

Nowadays, brands are choosing to work

with micro-influencers more often than
with celebrity influencers.

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Think about the following questions and write down your answers

How has social media changed the way we connect with and are influenced by others?

Can you give examples of positive and negative influences you've encountered online? How
did they affect you?

Do you think it's possible to have a meaningful connection with someone online? Why or why
not?

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Let’s work with some
vocabulary
Read the statements and choose the correct options to complete the
rules.
A. If you follow someone who is more successful than you are, it might affect your self-
esteem.
B. To have influence on someone’s life, you need to have a strong personality.
C. Micro-influencers can impact more people than celebrities.

RULES:
1. We use the verbs ‘affect’, ‘influence’ and ‘impact’ with ‘on’/without prepositions.
2. We use the nouns ‘effect’, ‘influence’, ‘impact’ with ‘on’/without prepositions.

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Let’s check the answers.

A. If you follow someone who is more successful than you are, it might affect your self-
esteem.
B. To have influence on someone’s life, you need to have a strong personality.
C. Micro-influencers can impact more people than celebrities.

RULES:
1. We use the verbs ‘affect’, ‘influence’ and ‘impact’ with ‘on’/without prepositions.
2. We use the nouns ‘effect’, ‘influence’, ‘impact’ with ‘on’/without prepositions.

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Now, we’ll put it into practice!
Find and correct the mistakes. One sentence is correct.

A. Communication in a team affects on the well-being of employees.

B. His occupation had some impact for his decisions.
C. We warned them three times, but it didn’t do any effect on their actions.
D. It has influenced on the behaviour of the whole group.
E. Experts predicted it might impact on the country’s economy.
F. Unfortunately, she has strong influence on her followers.

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Let’s check the answers.

A. Communication in a team affects on the well-being of employees.

on
B. His occupation had some impact for his decisions.
have
C. We warned them three times, but it didn’t do any effect on their actions.
D. It has influenced on the behaviour of the whole group.
E. Experts predicted it might impact on the country’s economy.
F. Unfortunately, she has strong influence on her followers.

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Let’s discuss!
Discuss whether these pairs usually influence each other. Then,
discuss whether you notice the connections in yourself.

● lack of sleep – productivity

● nice pictures – number of followers
● weather – mood
● coffee/sweets – energy level
● geographical location – level of happiness of people
● social media – consumer behaviour

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Thanks!